Marketing Management

SUBMITTED BY:-
kuldeep Singh
MOTHERDAIRY
HISTORY
Mother dairy was set up in 1974 under the
operation food programming.
It is know a wholly owned company of the
National Dairy Development Board(NDDB).
Milk markets and sells dairy products under
the mother dairy brand like liquid milk, dahi,
ice cream, cheese and butter.
It is one of the largest liquid plant in Asia.
Completely automate all function of the milk
processing area ensures high
quality, reliability, and safety.
SWOT ANALYSIS
STRENGTHS
* The major strength of the Mother Dairy is
the different variety of Milks and a recognized
BRAND name.
The increasing demand for these products.
62% market share in Delhi NCR region.
WEAKNESS
Scarce Mother Dairy Outlets
Less Margin given to the Outlet owners
to match the existing competitors
OPPORTUNITIES
There is a scope of business as there is a
demand for dairy products.
Dairy should open more outlets to get the
maximum advantage of the demand.
Need to put more stress in the face-to-face
direct marketing to reach to the customers
The increasing demand for these products
presents a great opportunity for the Mother
Diary to increase and scale up the
production
Threats
Increasing competition from the other
brands
Strong supply chain management by the
competitors
Strong marketing strategy by competitors
by offering the discount coupons to
consumers and providing healthy
commissions to the retailers
competitors
Amul
Britania
Nestle
Vita
Verka
Baskins Robbins
Others
Vision & Mission
Vision - Provide quality food and beverages
to consumers at affordable prices while
ensuring fair returns to the producers.
Mission - Mother Dairys heritage is
intrinsically linked to the cooperative
movement in India. With determination &
pride we will continue to serve our farmers,
rural India & our consumers. Our values
reflect who we are & what we firmly believe
in.
Total production of milk
Total production of milk in India is 630
million tones.
India shares the 15% share in the total of
worlds production of milk.
India's milk demand is likely to increase to
170 million tones by 2020 from the
current 105 million tones.
Consumption
India has reached the minimum
consumption of 250 gram per
capita consumption per day
QUESTION
What strategies should mother dairy use
in its expansion in west and south ??
STRATEGIES
MARKET RESEARCH
PROMOTION STRATEGIES
COMPARISION
AWARENESS
THANK YOU