Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Animation
Dramatization
Testimonials
Authoritative
Demonstration
Fantasy
Informative
SOURCES and SPOKESPERSONS
Who will represent
Celebrities
(Tiger Woods, Gretzky, Celine Dionne)
CEOs
(Remington I bought the co.)
Experts
(Surgeon General)
Typical persons
(Joe Canadian, eh!)
CREATING ADS
AD EFFECTIVENESS
7 Basic Principles:
1. Visual Consistency
2. Campaign Duration
3. Repeated Tag Lines
4. Consistent Positioning
5. Simplicity (e.g. Internet load time)
6. Identifiable Selling Point (one point easily
identifiable)
AndBeating Ad clutter
standing out in a crowd - e.g. variability
theory