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break-even point
elastic demand
law of diminishing marginal utility
inelastic demand
price fixing
price discrimination
loss leader
unit pricing
Chapter 25 n Price Planning 4
SECTION 25.2 Factors Involved in
Price Planning
Market Factors Affecting Prices
Thinking Critically
Many people with diabetes depend on insulin
to stay alive. If the price of insulin went up
$10, would the demand for insulin go down
as is suggested by the theory of supply and
demand? Explain your answer in terms of
demand elasticity.
Costs
and
Expenses
Consumer
Perceptions
PRICES Competition
Supply
and
Demand