THIS IS YOUR

PRESENTATION
TITLE Gokul Dharan: PGPM-16-21
Kavita Singh: PGPM-16-27
Puneet Sanwal: PGPM-16-112
Raghav Kini: PGPM-16-113
Retika Raina: PGPMW-17-16
Tushar Mahajan: PGPM-16-62
 CONTENT:
1. ABOUT THE PRODUCT
2. SEGMENTATION & TARGETING
3. POSITIONING
4. BRAND PRISM
5. BRAND LADDERING

HELLO! 6. COMMUNICATION STRATEGY

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ABOUT THE PRODUCT

3
1
SEGMENTATION &
TARGETING
Who are our customers?

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 SEGMENTATION

Established
Life Stage Teenager Young Adult Mature Adult
Adult
Age 13-18 years 20-26 years 26-35 years 35- 50 years

Generation Generation Z Millennial Millennial Generation X

Psychographic Aspirational- Career Oriented- Career oriented- Established

Lifestyle Low spenders Low spenders Low- Moderate spender career

Occupation School Student College Student Young professional Senior

professional
Income Zero -Low earnings Low to Moderate Moderate earning High earners
earning

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ABOUT THE PRODUCT

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BIG CONCEPT
Bring the attention of your audience over a
key concept using icons or illustrations

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YOU CAN ALSO SPLIT YOUR CONTENT
White
Is the color of milk and fresh
snow, the color produced by the
combination of all the colors of
the visible spectrum.
Black
Is the color of coal, ebony, and
of outer space. It is the darkest
color, the result of the absence
of or complete absorption of
light.
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IN TWO OR THREE COLUMNS

Yellow Blue Red

Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe lemons. clear sky and the deep and because of this it
In the spectrum of sea. It is located has historically been
visible light, yellow is between violet and associated with
found between green green on the optical sacrifice, danger and
and orange. spectrum. courage.

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A PICTURE IS WORTH A THOUSAND WORDS

A complex idea can be

conveyed with just a single
still image, namely making it
possible to absorb large
amounts of data quickly.

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Want big impact?
USE BIG IMAGE

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USE CHARTS TO EXPLAIN YOUR IDEAS

White Gray Black

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AND TABLES TO COMPARE DATA

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16
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 MAPS

OUR OFFICE

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 89,526,124
Whoa! Thats a big number, arent you proud?

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89,526,124$
Thats a lot of money

185,244 users
And a lot of users

100%
Total success!
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OUR PROCESS IS EASY

first second last

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LETS REVIEW SOME CONCEPTS

Yellow Blue Red

Is the color of gold, butter and ripe Is the colour of the clear sky and Is the color of blood, and because
lemons. In the spectrum of visible the deep sea. It is located between of this it has historically been
light, yellow is found between violet and green on the optical associated with sacrifice, danger
green and orange. spectrum. and courage.

Yellow Blue Red

Is the color of gold, butter and ripe Is the colour of the clear sky and Is the color of blood, and because
lemons. In the spectrum of visible the deep sea. It is located between of this it has historically been
light, yellow is found between violet and green on the optical associated with sacrifice, danger
green and orange. spectrum. and courage.

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ANDROID PROJECT
Show and explain your Place your screenshot here
web, app or software
projects using these
gadget templates.

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iPHONE PROJECT
Show and explain your
web, app or software Place your screenshot here

projects using these

gadget templates.

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TABLET PROJECT
Show and explain your
Place your screenshot here
web, app or software
projects using these
gadget templates.

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DESKTOP PROJECT
Place your screenshot here
Show and explain your
web, app or software
projects using these
gadget templates.

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THANKS!
Any questions?
You can find me at
@username & user@mail.me

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CREDITS

Special thanks to all the people who made and

released these awesome resources for free:
Presentation template by SlidesCarnival
Photographs by Startup Stock Photos

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PRESENTATION DESIGN

This presentation uses the following typographies and colors:

Titles: Roboto Condensed
Body copy: Roboto Condensed
You can download the fonts on this page:
https://material.io/guidelines/resources/roboto-noto-fonts.html

Navy #3f5378 Dark navy #263248 Yellow #ff9800

You dont need to keep this slide in your presentation. Its only here to serve you as a design guide if you need to create
new slides or download the fonts to edit the presentation in PowerPoint

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SlidesCarnival icons are editable shapes.

This means that you can:

Resize them without losing quality.
Change line color, width and style.

Isnt that nice? :)

Examples:

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Now you can use any emoji as an icon!
And of course it resizes without losing quality and you can change the color.

How? Follow Google instructions

https://twitter.com/googledocs/status/730087240156643328

and many more...

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