CSR = is about how companies manage the

business processes to produce an overall

positive impact on society.
-Mallen Baker
 Corporate Social Responsibility is the
continuing commitment by business to
behave ethically and contribute to economic
development while improving the quality of
life of the workforce and their families as well
as the local community and society at large.
-Making Good Business Sense, The World
Business Council for Sustainable Development
 CSR is about capacity building for sustainable
livelihoods. It respects cultural differences
and finds the business opportunities in
building the skills of employees, the
community and the Government.
(-from Ghana, Africa)

CSR is about business giving back to society

(-Philippines)
 Operating a business in a manner that meets
or exceeds the ethical, legal, commercial and
public expectations that society has of
business.
-Business for Social Responsibility
 CSR is a commitment to improve
community well-being through discretionary
business practices and contributions of
corporate resources.
-Philip Kotler and Nancy Lee
Corporate Social Responsibility, 2005
 A concept whereby companies decide
voluntarily to contribute to a better society
and a cleaner environment. A concept
whereby companies integrate social and
environmental concerns in their business
operations and in their interaction with their
stakeholders on a voluntary basis.
-European Commission
 Corporate social responsibility (CSR, also called corporate
conscience, corporate citizenship, social performance, or
sustainable responsible business/Responsible Business) is
a form of corporate self-regulation integrated into a
business model. CSR policy functions as a built-in, self-
regulating mechanism whereby a business monitors and
ensures its active compliance with the spirit of the law,
ethical standards, and international norms. The goal of
CSR is to embrace responsibility for the companys actions
and encourage a positive impact through its activities on
the environment, consumers, employees, communities,
stakeholders and all other members of the public sphere
who may also be considered as stakeholders.
-Wikipedia
1. Corporate Citizenship
2. Social Auditing
3. Corporate Philanthropy
4. Corporate Social Initiative
 Corporate citizenship can be defined as
extending the relationship between business
and society to include an understanding of
the social, environmental and political
responsibilities of business.
The notion of corporate citizenship sees the
company as having rights, duties and
responsibilities in society in the same way
that citizens also have rights, duties and
responsibilities.
 A company is a member of society which like a
normal citizen is involved and participates in
the governance of society in various shapes and
forms.
Examples: implementing labour standards
promoting human rights
Corporate citizenship is often used as a
synonym for corporate social responsibility.
The concept was driven by the growth in size,
scope and power of multi-national and
transnational corporations in the 20th-21st
century. = use of power and influence
 Social auditing uses different types of audit
to measure and report on an organizations
social and ethical impacts, policies,
management systems or performance.
The audit criteria may be determined by the
organizations internal policies, practices or
controls, statutory regulations, and
conventions. (Code of Conducts, Labor Code,
ILO declarations, UN resolutions)
 Social auditing often focuses on the working
conditions (health and safety), labour relations,
or broader issues like human rights, in an
organizations own facilities or in its supply chain,
but also on responsible social behaviour
(responsible advertising, responsible
consumption).
The most common goal of social auditing is
ultimately to improve the organizations social
and ethical performance; or enhance its
transparency and accountability to its
stakeholders.
 Corporate philanthropy is a direct
contribution by a corporation to a charity or
cause, most often in the form of cash grants,
donations and/or in-kind services
The most traditional of all corporate social
initiatives, and historically has been a major
source of support for community health and
human service agencies, education, the arts,
as well as organizations with missions to
protect eg. the environment, etc.
 Sometimes referred to also as community
giving, community relations, corporate
citizenship and community affairs
Typical examples:
Providing cash donations
Offering grants
Awarding scholarships
Donating products
Donating services
Providing technical expertise
Allowing the use of facilities and distribution
channels
Offering the use of equipments
 Corporate social initiatives are major activities
undertaken by a corporation to support social
causes and to fulfill commitments to corporate
social responsibility.
Causes most often supported through these
initiatives are those that contribute to
community health, safety, education, and
employment; the environment, community and
economic development; and other basic human
needs and desires.
What is the (business) justification and
rationale for doing good?
Can economic and financial benefits flow from
CSR activities and initiatives?
Can a firm really do well by being good?
Is there a return on investment to CSR?
 According to Business for Social Responsibility, a leading
nonprofit global organization providing businesses with
information, tool, training, and advisory services related to
integrating corporate social responsibility in their business
operations and strategies, companies have experienced a
range of bottom-line benefits, including the ff:
Increased sales and market share.
Strengthened brand positioning.
Enhanced corporate image and clout.
Increased ability to attract, motivate, and retain
employees.
Decreased operating costs.
Increased appeal to investors and financial analysts.
-Kotler and Lee, 2005