PACKAGING

DESIGN
Presented by: Ishita Sachdeva
 INTRODUCTION

Packaging is a process of covering,

wrapping of goods into a package.
Packaging involves designing and
producing wrapper for a product.

Packaging is essential for offering goods

in safe and secured position to
consumers.

Packagings role is threefold:

To sell the product
To protect the product
To facilitate the use of the product
 ROOTS OF PACKAGING
Over the past two centuries, burgeoned in
response to an exponential rise in global
commercial activity.
The origin of the modern packaging industry
can be traced back to the late 18th century ,
when the industrial revolution heralded
widespread changes in manufacturing.
Before, then most manufacturing processes
were dependent on manual labour and
small-batch production.
Mechanization not only accelerated the
production of all types of commodities, but
also influenced their packaging.
The faster production ,the greater need for
packaging supply could now anticipate and
 TYPES OF PACKAGING

CONSUMER INDUSTRIAL PACKAGING

PACKAGING It is designed to focus on
Designed for the handling
consumers convenience and
convenience and protection during
appeal, marketing transportation.
consideration and The main focus is on
display. logistic.
The main emphasis is
on marketing.
The classification of packaging can also be
based on level of packaging done on the
product.

Primary : -Direct contact with product. & Maintain

product quality.
Secondary : -It contains product and primary pack
presentation , protection
Tertiary : -Transport shipping , warehouse storage,
bulk handling.
 REASONS FOR PACKAGING DESIGN

Product quality must be maintained.

Customers must be able to easily access

and use the product without harming
themselves or contaminating the product.

All aspects of a pack development that may

give rise to quality problems must be
identified and minimized by good design.

This packing design coordinator must be

fully aware of the involvement required by
marketing, quality assurance and
production.
 Once it has fulfilled its role of attracting the
consumers attention and setting up the
expectations which have encouraged purchase
of the product, packing then has a vital role to
play in assisting the product to meet those
expectations.

In addition to containing , protecting and

preserving, all of which will almost certainly be
taken for granted.

Packing works in practical terms by delivering

the product into its intended market and to the
end user , in such a way that it is convenient
and safe to use.
PROBLEM FACED
WHILE PACKAGING

Overweight Breakage

Moisture
and
Pilferage
temperatur
e
 FUNCTIONS OF PACKAGING

PRIMARY FUNCTIONS

PRESENTATION

CONVENIENCE PROTECTION

ECONOMY PRESERVATION
 Presentation: Presentation
of a product should be
attractive and eye catching.
Protection: Protection
increases life cycle of a
product.
Preservation : It preserves
original colours, quality,
flavour, etc.
Economy : Packaging of a
product should be
economically feasible.
Convenience : Packaging
SECONDARY
FUNCTIONS

CONTAINMENT

HANDLING IDENTIFICATION

LABELING SUITABILITY
 Containment : Premeasured, pre-weight and
then placed in box.

Identification: Packaging helps to identify the

products easily.

Labelling : Its helps to promote the sale of

goods.

Handling : When packaging is light in weight it

facilitate easy to handling of cargo.

Suitability : It should be match with the

product.
 ROLE OF DESIGN
Design itself , is a purposeful, conscious effort
to establish order from chaos, replicates
almost exactly what evolution is constantly
doing to all matter.

In seeking evolutionary lasting principles for

design it might be deemed essential to rethink
the human purpose.

This has brought us to a troubling paradox in

design. If we leave things as they are we face
certain failure, though recent history dictates
that any change in the way we think.
FACTORS INFLUENCING
PACKAGING DESIGN

Consumer
behaviour

Competition
Economic
factors

Distribution Social/
PACKAGING culture
channels DESIGN issues

Production Technology
manufacturing

Legal
issue
 MATERIAL

The choice of material used for a

closure is determined by the
demands of the product, the
expected life of the pack, the need
for reclose ability and the desired
product image.

Performance properties of materials,

such as the barrier offered to the
passage of moisture, oxygen,
carbon dioxide and light are known
and are the remit of the packaging
technologist who will have access to
the required data.
 CASE STUDY

In addition to the efforts of those that seek

to reuse packaging materials in other useful
forms, there are those who seek to minimize
waste before it is created.

This must be considered the most important

prerequisite to any packaging solution.

This implies that it is vital in a systems

perspective that the total waste produced by
a package must be reduced to a minimum.

Equally reusing a package might be more

detrimental than utilizing a disposable
 MC DONALDS

The scale and size of a cooperation

like MC Donald's has unavoidable
effects on the environment. In fact,
throughout much of the past couple of
decades, fast food chains has been
pressured into changing their
packaging to become more
environmentally responsible.

First it was the removal of CFCS from

the blown polystyrene burger
containers and then it was the
containers themselves that had to be
removed, replaced by an ultra-thin
 However, it is not only the
burger packaging that was
required to clean up its act
the drinks containers, the
straws, the cutlery and the
trays have all received
modification to bring them
into line with what many
consumers saw as minimally
acceptable environmental
standings, especially for
packaging such short-lived
products as fast food.

In all cases of fast food, the

packaging remains long after
REFERENCES

Packaging design by Marianne Rosner Klimchuk and Sandra

A.Krasovec
Packaging prototypes 3 by Edward Denison and Guang Yu Ren
www.packagingoftheworld.com
www.mpdonline.com
THANK
YOU