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Researchers now think that this is the reason for racism and prejudice
All that we know about Italians we have learned from Mafia Movies !
STAGE 4
RETENTION AND MEMORY
We Dont Retain All We Select!
Photographic Memory & Hypnosis (still not perfect)
Several others also This person always This person does S/he complained
complains in this not complain in because the restaurant
complain restaurant other settings is terrible
(consensus is high) (consistency is high) (distinctiveness is high) (external attribution)
A MODEL OF ATTRIBUTION
THEORY
Perceiver Behavior
Causal Feelings
Event Attribution Conclusions
JUDGING SELF
JUDGING OTHERS
Self Serving Bias
Fundamental
Blame environment
Attribution Error
for failure, oneself
Behavior is a result of
for success
the person
PERCEPTUAL BIASES Predispositions that people
have to misperceive others in
various ways.
STEREOTYPING
Characteristic N
low high
SIMILAR-TO-ME EFFECT
The target tries to present herself A worker reminds his boss about his past
Self-
or himself in as positive a light as accomplishments and associates with co-
Promotion possible. workers who are evaluated highly.
Appreciating The target compliments the per- A coworker compliments a manager on his
ceiver. This tactic works best when excellent handling of a troublesome employee.
or Flattering
flattery is not extreme and when it
Others involves a dimension important
to the perceiver.
APPLICANT IMPRESSION
MANAGEMENT
Arena
Blind spot
Facade Unknown