Knowledge

Management in
Neuroscience

By:
Valentyna Zelena, Ceren Ayhan, Marina
Sarayeva, Ingrid Fossen, Farah Saegh,
Namhee Kim, Olexandr Adam
Here we are
What is neuroscience?
 It is the scientific study of
the nervous system. It is a
multidisciplinary branch of
biology, that deals with the
anatomy, biochemistry,
molecular biology, and
physiology of neurons and
neural circuits.
Implications of discoveries in
neuroscience for KM
NEUROSCIENCE& KNOWLEDGE
MANAGEMENT
 Neural Networks and Connections
altering existing
connections
creating brand new
connections
Engaging the Senses
 The Social Brain

Brain depends on: interactions with others for

its survival
 Mirror Neurons
The main idea is that mirror
neurons create
representations of the
mental state of others. Being
around a depressed or
overly excited person
activates the same centers
in your brain. This happens
through observation.
Self-awereness
Mirror neurons are also thought
to help in the process of being
able to look at ourselves from
the perspective of others. The
same process we use to observe
and pay attention to the
behaviours of other people
would be inverted to observe
the behaviour of our self.
 Example in Advertisment
Advertisements that have actors actually handle and use a
product are easily learnt and remembered. This would make us
more likely to purchase products when primed with
advertisements where the actors are consuming or using the
product being advertised.
3 Amazing discoveries in
neuroscience
You can improve your memory with one
simple technique
Three short, repetitious episodes spaced one
hour apart performed best on memory tests.
 Bilingual brains process information
better.
Bilingual speakers process information more
efficiently and more easily than those who know a
single language.
 You can control nature vs. nurture

A new study from Michigan State University

indicates, telling people the latter that hard
work trumps genes causes instant changes
in the brain and may make them more willing
to strive for success.
Neuroscientific terms related to School
learning
Emotion / Affection It interferes with the
information retention process
Neuroscientific terms related to School learning

Motivation - It is necessary to learn

Neuroscientific terms related to School learning

Attention - It is fundamental for the perception and

learning
Neuroscientific terms related to School learning

Brain plasticity - The brain changes in contact with

the environment during the life
Neuroscientific terms related to School learning

Memory - It is most effective in association with

knowledge already acquired
Example:
Example:
Neuroscience in Business
 KM generation

Knowledge Knowledge Knowledge

Generation Codification Transfer
Conflicts
Empathy
Mechanisms of
Neuroscience
 Modern Research
Modern research has
shown that the brain
continues to create new
neural pathways and
alters existing ones in
order to adapt to new
experience, learn new
information and create
new memories.
 Conclusion
To sum up, employees need to understand
neuroscience and mechanism of their brains for
the following areas:
enhance their productivity-
increased companys profitability
 Management Aspects
From management aspect, it is worthwhile for
business leaders to delve deeper into
neuroscience. Neuroscience teaches us how
people learn and how behaviors can be changed
Insights
Neuroscience does not
provide all the answers,
but it offers insights on
how effective learning and
development programs
can be tailored in order to
develop effective
organizations
 QUIZ TIME !!!
Who wants to win some
CANDY?
1. What does the neuroscience study?

a) Hairdressing
b) Brain
c) Food
 2. How do mirror neurons function?

a) Through observations
b) By looking at your self in the mirror
c) Through comparing
3. The training is more effective with
a) Only visual stimuli
b) Congruent audiovisual(correct)
c) Without any stimulis
4. Which of the followings are benefits
of neuroscience in business?
a) Enhance employees productivity
b) Increased companys profitability
c) Increased companys cost
5. What is created after having positive
exchange with a person from an
outside group?
a) Sympathy
b) Empathy
c) Symphony
 6. How can we improve our memory
while studying?
a) Eat sugary snacks
b) Take study breaks regularly
c) Study next to a giraffe
7. What animals were we at the group
picture?
a) Giraffes
b) Monkeys
c) Mouses
d) Cats
Thank you for your attention!