SEMINAR

SUBMITTED BY
ROSHITH K RAJAN
TEEJAN SHAJU
CORPORATE SOCIAL
RESPONSIBILITY
MEANING
CSR is about how companies manage the
business processes to produce an overall positive
impact on society.
Achieving commercial success in ways that honor
ethical values and respect people, communities,
and the natural environment
Social responsibility of a business refers to what
the business does ,over and above the salutary
requirement, for the benefit of the society.
 DEFINITION
o WBCSD (World Business Council for Sustainable
Development)

The continuing commitment by business to behave

ethically and contribute to sustainable economic
development while improving the quality of life of the
workforce and their families as well as of the local
community and society.

Philip Kotler & Nancy Lee (2005)

A commitment to improve community well-being through

discretionary business practices and contributions of
corporate resources.
BENEFITS FOR CSR
Strengthened brand positioning.

Enhanced corporate image.

Increased ability to attract, motivate, and

retain
employees.

Increased sales and market share.

Increased appeal to investors and financial

analysts.
CSR ALSO KNOWN AS
Sustainable Development
Corporate Citizenship

Triple Bottom Line

Business Ethics

Sustainable Business Practices

WHY BUSINESS HAS SOME
RESPONSIBILITY FOR SOCIETY
There are getting resources from the society
Shareholders

Employee

Consumers

Government

Global environment

So they have some responsibility.

 Shareholders

Local
Community Employees

Social
responsibility
of business

Consumers Govt.

Global Env.
RESPONSIBILITY TO THE
SHAREHOLDERS

Responsibility to the shareholders The

responsibility of a company to its shareholders ,
who are the owners , is indeed a primary one.
one Provide to them dividend if your business is
earning profit.
Make feel proud of their company as a
shareholders.
The shareholders are interested not only
protection of their investment but also return on
it.
RESPONSIBILITY TO THE EMPLOYEES
Fair wages to employees
Provide good career prospects
Care for the welfare for employees
Best working conditions
Establishment of fair work standards & norms
Arrangements for proper training & education
and development
Proper system of promotion
Recognition, appreciation & encouragement of
special skills& capabilities
Efficient grievance handling system
Participation in management decision
RESPONSIBILITY TO THE CONSUMERS
Provide quality product at fair price.
Produce using proper quality materials.
Produce using appropriate technology.
Provide proper service.
Commitment to customer satisfaction.
R & D for better & new products
Steps to remove imperfection in distribution
system (check middle man)
Ensure product has no adverse effect.
Provide sufficient information, risks & care to
be taken.
Avoid misleading by improper advertisements.
Redress genuine grievances.
RESPONSIBILITY TO GOVERNMENT

To pay taxes, duties in time .

To cooperate with government in their social
policies and programs.
To obey all laws and acts.
SOCIAL RESPONSIBILITY TO GLOBAL
BUSINESS ENVIRONMENT
To adhere to the conditions of such a global
environment.
To satisfy global customer needs.
ARGUMENTS FOR CSR
The rise of large corporations has created social
problems and they should be responsible for
solving these problems: Allows business to be
part of the solution
Protects business self-interest
Prevents unethical conduct which can have
serious reputation and financial costs
Addresses issues by being proactive and using
business resources and expertise
Public strongly supports it
Limits future government intervention
ARGUMENTS AGAINST CSR
Social issues are not the concern of businesses
Managers do not have the expertise to make
social decisions they are oriented towards
finance and operations
Business already has enough power if given
decision making power in the social domain,
businesses will be given too much power
The ability to compete in a global market place
could be limited
Restricts the free market goal of profit
maximization
Business is not equipped to handle social
activities
Dilutes the primary aim of business