GLMBA2013 PT-1

Jane HuJenny Hua

Alex Xia Ricky XuDan
 Agenda

1 Sula Wine Introduction

2 Challenges and Opportunities

3 Innovation

4 Future Strategy

5 Suggestion
 Sula Wine Introduction

Founder: Rajeev Samant

Sula Vineyard located in Nashik, Maharashtra, India.

Sula Wines was the valley's first commercial winery.

The first Sula wines, released in 2000.

Be widely acclaimed as Indias best white wines.

In 2003, release first Zinfandel Rose Wine in India.

In 2005, release fist dessert wine in India.

.
 Challenges

1. No license was approved Sell Sula and spread

by government for 15 consumer awareness
years about the product and the
2. No bank was will to lend brand
3. High tax

Technology Business Process Product Marketing

No specialized knowledge for 1. Difficult to store No national wine

growing grapes 2. Equipment is expensive distributors in India
 Opportunities

1 The land of Nasik was suitable to grow grape

2 There are a large number of rural population in Nasik

3 The wine industry in India was almost non-existent

4 High-potential for India wine market

 Innovation

1. A bank finally agreed to

provide $1.5 million 1. Variety Wine product
2. Obtained winemaking license 2. High Quality
3. Slashed taxes

Technology Business Process Product Marketing

1. Returned to California to 1. Constructed the first 1. Brand building

meet a few professors refrigerated stainless steel 2. Build up distribution
2. Kerry Damsky, an expert winery in India network
winemaker, became his 2. Used second-hand 3. Become international
partner equipment to cost down wine and spirit
and only first-hand manufactures
equipment to produce exclusive importers
world-class wine
 Future Strategy

High Quality
Differentiated
Premium Wine
1, Publicity 1, Merge & Acquisition
2, High-end Product 2, Cost Effective

Niche Low Cost

 Other Suggestions

1, International
Standard & Quality 1, Online Business
2, Affordable Price

1, Ethical 1, Publicity
2, Healthy Drink 2, Social Media
3, Wine Culture Marketing
Thank you