To study the awareness, acceptability and

competitor analysis of Fortune Rice Bran Oil

IN THE AREA OF
NORTH C , CENTRAL & SOUTH KOLKATA

Prepared By : Riman Dutta

INTRODUCTION

Adani Wilmar Limited (AWL), its a joint venture between

two global corporations:
The Adani Group of India - the leaders in international
trading & private infrastructure, and The Wilmar
International Limited of Singapore - agri-business group
and leading merchandiser and processor of edible oils.
 KINGS

BULLET

ADANI WILMAR
JUBILEE
has largest
Brands like

FRYOLA

AADHAR
RAAG
ADANI WILMAR HAS A NUMBER OF PRODUCTS FOR
THE CONSUMER SEGMENT
THESE CAN BE CATEGORIZED INTO:

EDIBLE OILS

CONSUMER
ESSENTIALS RICE

BEANS &
PULSES
Since its launch in 2000, took just 20
months to become India's No.1 edible oil brands and is
still at the top of the charts
 LIST OF FORTUNE PRODUCT

MUSTARD OIL SOYA OIL SUNFLOWER OIL RICE BRAN OIL

VIVO OIL SOYA CHUNKS BESAN BASMATI RICE

 OBJECTIVES
To khow about the market potential of Fortune oil in North
and Central Kolkata

To Visit various outlets in North and Central Kolkata and to make

Daily Dealer report

To analyze sales report of each Retailer and create Master

Data through questionnaire

To identify new outlets for initiating sales for Fortune Rice Bran
Oil through market survey

To create competitive market survey report of Fortune Rice

Bran oil and Emami Rice Bran Oil and analyze it to know
the consumer preferences
Competitive sales report of Fortune Rice Bran
oil and Emami Rice Bran Oil in North Kolkata
Sales Report

34%

66%

FORTUNE RICE BRAN OIL EMAMI RICE BRAN OIL

TOP SELLING FORTUNE
OILS

MUSTARD SOYA BEAN SUNFLOWER RICE BRAN OIL OTHER

Do you think that package design has an impact on the
consumer while purchasing the edible oil ?

CUSTOMER PREFERENCE

Uncertain
10%

No
20%

Yes

Yes No
70% Uncertain
SAMPLE OF MARKET SURVEY REPORT
Competitors of Fortune Rice Bran Oil

EMAMI

SATHI

PATANJALI
 Swot Analysis
Strengths Weakness

Dominant player and largest Limited market

seller of edible oil penetration in rural area

High market share Limited market penetration

in food products
Mass market for edible oil Price of product is slightly high
through its low priced brand that affect the demand

Strong distribution network Low advertising and

visibility
 Swot Analysis
Opportunity Threats

Sharp increase in demand of The threats of low priced

branded oil edible oils
A large number of domestic
High market awareness in as well as multinational
metropolitan city of branded oil players

Health conscious people Highly competitive industry

increasing
People reducing the use of
Product line extension oil due to health reasons
 CONCLUSION

I conducted a market survey and based on the answers

of the respondents I got to know that there are other rice
bran oils that are less costly and the margin of the
retailers are also much higher in comparison to Fortune
Rice Bran Oil
THANK YOU