ANALYSING

THE
EFFECTIVENES
S OF ONLINE/
E-
RECRUITMENT
 cutting through complexity
One of the largest professional services company in the world.
One of the Big Four auditors, along with Deloitte, EY and PwC.
Three areas of services: audit, tax, and advisory.
Employees- 162000
Global headquarters are located in Amsterdam, the Netherlands.
Revenue US$26.5 billion (2015)
The name "KPMG" was chosen when KMG (Klynveld Main Goerdeler) merged with Peat
Marwick.

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reserved.
OBJECTIVES

To study the current recruitment process at KPMG.

To determine the most effective method of recruitment.
To explore the advantages of e-recruitment over the traditional methods.
Evaluate the changes that e-recruitment are bringing.

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reserved.
RESEARCH METHODOLOGY

Type of study Descriptive study

50 respondents
Sampling Convenience sampling

Data collection Questionnaire

Formal interaction
method Internet

Pie chart
Statistical tool used Bar chart

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reserved.
 RECRUITMENT AND SELECTION PROCESS
Recruitment comes from partner/ department head

Pass on the requirement to the recruiter who in turn pass it

further to the Sourcing team COE .

Sourcing/pooling the candidates from networking/portal sites

If no
Sourcing / Telephonic interview / HR F2F round

Technical round with business

REJECT
Final round F2F with Partner/Director

HR final discussion (salary negotiation etc.)

Offer roll out

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reserved.
 EFFECTIVE METHOD OF RECRUITMENT

SNS used for

recruitment Methods of
linkedin others facebook
recruitment
twitter yahoo
modern trditional
0% 0% 0%

13% 0%

Portal sites used Usage of online

87%
naukri.com monster.com others
recruitment.
100%
yes no
0%
0%

100%

100%
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reserved.
Cont...

Linkedin users in millions

364 380
347
277 Founded-1997
202
As of March 31,2014 Naukri.com had a database
145
90 of about 37 million registered job seekers.
55
Traffic share
2009 2010 2011 2012 2013 2014 2015
shine.com 3.03%
(Q1) Q2
timesjob.com 3.06%

indeed.com 3.21%

TOTAL NUMBER OF USERS IN INDIA monster.com 5.35%

28million (as on November/2014) naukri.com 21.67%

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reserved.
CURRENT SCENARIO OF SNS

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reserved.
ADVANTAGES

Information provided in Services availed through

the career page internet.
Head
News article Training courses hunting
candidates support Links 6%
End-to-end
13% recruitmen
12% Reason behind choosing t
19%
Job
Posting
19%
56% online recruitment. 37%
Cost and time reduction Recruiting
services
Access to passive candidates 38%
Global access

19%

19%
62%

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reserved.
E-RECRUITMENT TRENDS

Emerging trend
Improvement areas
in e-recruitment:
Implement a strong internet recruiting plan.

Develop strategies to reach target

candidates.
naukri Try to solve possible lack of technical know-
37% Maximum how in the HR department.
Learn to be more productive
candidates are
hired using:
0%
referral
13% 19% 25%
linkedi
n
63% linkedin
25%
naukri
62%
56%

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reserved.
FINDINGS

Cost saved during the past one year (1.50 cr).

Timely closings almost all the time.

Widely access to passive candidates via LinkedIn.

Want to hire mostly from there competitors.

Very rigid in terms of CA attempt.

Employer branding to e-branding.

Elimination of 3rd party recruiter.

Technology friendly.
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reserved.
RECOMMENDATION

Recruitment process must be carried out quick.

Candidates should be answered quickly.

Investment should be to get more LinkedIn access.

Focus on other candidates and not only the ones from other Big4.

Ensure that SNS are kept up-to-date.

Use social media tool as part of a wider recruitment strategy.

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reserved.
 MILLENIALS

Millenial are changing the recruiting industry. An Aberdeen study found that 73%
of 18-34 year olds found their last job through a social network.

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reserved.
CONCLUSION

The adoption of e-recruitment is about more than just technology , it is about the
recruitment system being able to attract the right candidate.

Online recruitment offers clear advantages over traditional recruitment methods.

Social media allows both candidates and companies a way to digitize referrals, conduct
research, market themselves, and create a larger candidate pool.

For e-recruitment to deliver, it is about developing the capability of HR to facilitate the

system and to view the staffing process as an end-to-end process, similar to that of a
supply-chain

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reserved.
Thank you
Presentation by

Renu Adhikari
ITS,Ghaziabad
PGDM 2014-16
 [year] [legal member firm name], a [jurisdiction] [legal structure]
and a member firm of the KPMG network of independent member
firms affiliated with KPMG International Cooperative, a Swiss entity.
All rights reserved.

The KPMG name, logo and cutting through complexity are

registered trademarks or trademarks of KPMG International.