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PARCO

Pak Arab Refinery Company


Team Members

Farhan Ahmed

Muhammad Usman Saleem

Taha Kizilbash

Khurram Rao

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Main focus is to create brand awareness of "PEARL"
among masses. PARCO have to compete with major
players like SPL, CPL, PSO and APL. Our efforts
emphasizes to project PEARL as multinational brand of
PARCO. Currently the PEARLs Share in the lubricant
market is about 1%

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Oil Marketing Companies

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Product Mix of Refinaries

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Lubricant Market of Pakistan

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Lubericant Sales of Major OMC(s)

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Brands of PARCO.

PEARL GAS
Bixxol
Energy G from LPG
Speed
Truck M Plus A from Asphalt
Zabardast plus
Zabardast
S from Sulphur
Gearup
Hydrolic oil

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Strengths

Financial Capability

Mid Country Refinery

Multinational Status

State of the Art Pipeline Network

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Weaknesses

Lack of Proper Distribution Network

Lack of Brand Awareness Among People

Absence of PARCO In Southern Region

Absence of Lubricant Blending Facility

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Opportunities

Local Unbranded CNG stations

Afghanistan Can Be a Potential Market

Refinery at Khalifa Point

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Threats

Perception of PARCO as TOTAL-PARCO

Strong Competitors

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Marketing Strategies

Target Markets

1. Consumer Market

2. Retail Market

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Market Positioning
Enrich Your Vehicle With the Purity of Pearl
High temperature insensitivity
High detergency prevents from deposit
Good ageing resistance
Reduces friction during winter
Gurantees optimum performancein summer
Good low temperature stsrting
Longer engine life
Best wear and corrosion protection

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Promotions
Advertisement

Marketing Plans and strategies

Call Center

Quality Conrol Department

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Actions Programs

Consumer Based Strategy


Advertisement

1. Bill Boards
2. Advertisement through Mobile Vans
3. Sponsoring Sports Events
4. Free Car Checkup Camps
5. Incentive Tactics

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Actions Programs
Retailer Based Strategy

1. Long term Contracts with Private Unbranded CNG Stations

2. Offer Incentives to Private Auto mechanics and Spare Part Dealers

3. Engage Importers and Dealers of Industrial Machinery

4. Strategic Partnerships with Auto mobile Assemblers

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Actions Programs
Call Centre

0800-PEARL (73275) 4. Electronic Database

1. Development of CRM 5. Order Taking and Order Placement

2. Customer Services Team 6. Suggestions And Complaints

3. Technical Support 7. SMS (Short Messaging Service)

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Actions Programs
Quality Control Department

1. Regular Monetoring of Daily Operations

2. Evaluating the Possible Means to Increase the Effeciency

3. Taking Timely Decisions and Corrective Measures

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Summary
Largest state of the art Oil Refinery of Pakistan

Promotion of PEARL in highly competitive market

Marketing Strategies

Implementation of Marketing Plan

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THANK YOU

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