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Submitted by : Group 5
Abhishek Dixit (VLMP 11/01)
Gourav Garg (VLMP 11/12)
Ishan Sharma (VLMP 11/14)
Rajat Gupta (VLMP 11/30)
Toyota Motors Corporation Outlook
Toyota has become the largest vehicle manufacturer in Japan with over 40% market share
Toyota Journey Before 2012
2011 tsunami
Toyota Motors 2008 World largest impacted
Sales Founded Auto Manufacture production
1957 and Recession
Financial crisis
of 2008
Toyota suffered a series of setbacks 2009 -2011
Recall
Toyotas global operations affected crisis of
2009
20000 18964
15000 14045
10000
5632 Operating
5000 4327 Income $
1586
0
2007 2008 2009 2010 2011 2012 2013
-5000
-4693
-10000
We are really good at kaizen, and kaizen means small incremental improvements. If you
are talking about a big shock to the system, we arent good at that.
Zack
Hicks, CIO
Order Taker
TMS IS
Division
Business Division in Silo Cost Center
We had almost thirty different copies of customer data in our enterprise. We even had
vendors selling the same data to multiple business units
Jayadev Gopinath
National Manager, EAID
1ST
MM3
MM1
MM0
IS division Revamp strategy
TMS IS
Divisional IS Structure
CIO
Automotive
Systems (DIO)
Customer,
Business Support Dealer, Field and
Associates, Parts
System (DIO) Affiliates (DIO)
and Services (DIO)
Standardized & shared platform enforced by ARB made organization lean and agile
Delivering value through outsourcing
Reduced IT cost, quick deployment and SaaS solution provided by firm with core competencies
EAID R&D function: center of exellence
Application of Endeca: Advanced data analytics approach to solve the CAMRY unintended accelaration problem warranty
claims debacle
Website Data
Vehicle Data warehouse and Production quality Application
Safety: NHTSA
Product Sales: Customer, Date ,Dealer Sale Price National Highway Transport Safety Authority
Warranty Claims: Customer, Date ,Dealer Claim cost,
Labor Cost, Part Cost
Machine Data
Why warranty claims increased by 40%?
What are owners saying
Vehicle diagnosis data
What are industry experts saying
About about the safety agencies Data received from on board chip, which gives insight
Toyotas Quality revolution takes a hit into mechanics at time of accident
Supplier Data :
Part Attributes and sourcing Info Social Media: Consumer comments and sentiments
Dimensions, stress limits,
specs, JIS, TES, Illustration
Owned Toyota all my life, suddenly accelerated on Highway
I need to rethink my choice
Qualitative & quantitative analysis of unstructured data from disparate source rendered
within 12 Weeks down from normal 12 -14 Months, saving 30% on warranty claims
Enabling Change in Toyotas process
Customer
Digital
database channels
Established
Process
Seamless customer
CPD experience
Physical
Dealerships
Digital
Innovation EAID
platform
Telematics is connected vehicle platform, enabling
IoT vehicles to constantly communicate with internet
Manufacturing
R&D & Mfg Site Toyota Technical
and Engineering Demand & Supply After Sales Dealer & Field
services Center
Business Systems
EICTA
Information Security: Security, Risk Management, Compliance
Enterprise service: End user, customer portal delivery(CPD), dealership, service management
3RD
In 2016
2ND
1. Empowered Teams
2. IT Infra for Customers
3. Same Process and
Platform
1ST
MM3
MM1
MM0
Toyota Transition at EICTA 3D Space
Restructured IS into
3RD
4 verticals
In 2016
2ND
1. Empowered Teams
CPD enabled
CENTRALIZED HYBRID DECENTRALIZED
seamless customer MM2 CONTROL
experience MM3
MM1
MM0
Digital Innovation as part of Toyotas DNA
Cultural change
Increase awareness and excitement around innovation through TMS
Impact
Better engagement of associates
Brought together associates and suppliers to develop ideas that could be awarded seed funding
Activity
Outsourcing enabled Toyota to choose firms with core competencies for different services
3RD
TOYOTA
2ND
IBM
1ST
MM3
MM1
MM0
THANK YOU!!