Challenge: Search for Perfection

Big Bang vs. Scientific Approach

Experiment

Develop
Solution Reject
Recalibrate

vs. Escalate

Implement Reject

Integrate
The Scientific Approach

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate
 First Phase: Experimentation
1. Create and test a
Experiment clear and narrow
hypothesis
Reject
Recalibrate 2. Consider alternatives
Escalate
and iterate with
feedback

Reject

Integrate
Example: Product Co-Creation
Initiative
Example: Product Co-Creation
Initiative
Example: Product Co-Creation
Initiative
 Second Phase: Escalation
Process accelerated
Experiment

Reject
Recalibrate

Escalate

Reject

Integrate
Example: Product Co-Creation
Initiative
 Second Phase: Escalation
Process accelerated
Experiment
Visibility increased
Reject
Recalibrate Adjustments needed
Escalate

Reject

Integrate
Third Phase: Integration

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate
 Third Phase: Integration

Experiment Celebrate success

Iterate, recalibrate,
Reject
Recalibrate
and fine-tune
Have a hands-on
Escalate
approach

Reject

Integrate
 Iteration

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate
 Iteration

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate
Scientific Approach & Adaptive DNA

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate Adaptive DNA

Scientific Approach & Adaptive DNA

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate First Phase DNA

Scientific Approach & Adaptive DNA

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate Second Phase

DNA
Scientific Approach & Adaptive DNA

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate Third Phase DNA

Scientific Approach: Example One
Scientific Approach: Example One
Scientific Approach: Example One

Photo credit: Apple III Computer by Alexander

Scientific Approach: Example One
Scientific Approach: Example One

Photo credits: Apple Power Macintosh 9500 by Alexander Schaelss

IMac, Google NY office computer museum by Magnus Manske
Scientific Approach: Example One
Scientific Approach: Example One

Photo credit: iMac G3 500MHz (2001) slot-load front view by Carl Berkeley
Scientific Approach: Example Two
 Scientific Approach: Example Two

Image credits: See credits slide Windows 95

 Disruptive Innovation

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate
 Disruptive Innovation

Initial Solution Progress

Original Vision
for Tech Gap Beyond Original
Achieved
Vision
Send DVDs to Original content
Streaming content
users by mail offered to
via Internet
customers
Three Steps to Success

Experiment

Reject
Recalibrate

Escalate

Reject

Integrate
 Credits
Apple III Computer by Alexander Schaelss is licensed under GNU-FDL at
https://commons.wikimedia.org/wiki/File:Apple3.jpg

Apple Power Macintosh 9500 by Alexander Schaelss is licensed under CC BY 3.0 at

https://commons.wikimedia.org/wiki/File:Powermac9500.jpg

IMac, Google NY office computer museum by Magnus Manske is licensed under CC BY 2.0 at
https://commons.wikimedia.org/wiki/File:IMac,_Google_NY_office_computer_museum.jpg

iMac G3 500MHz (2001) slot-load front view. Good Design Award 1999 by Carl Berkeley is licensed under CC BY 2.0 at
https://commons.wikimedia.org/wiki/File:IMac_G3_Indigo.jpg

Escritorio de windows 2.0 by Xnmm is licensed under CC BY 3.0 at

https://commons.wikimedia.org/wiki/File:Escritorio_de_windows_2.0_(2).jpg

Ubuntu running MS Windows 3.11 under VBox by User230792 is licensed under CC BY 3.0 at
https://commons.wikimedia.org/wiki/File:Ubuntu_running_MS_Windows_3.11_under_VBox.png

FVWM95 by original uploader Spectere at English Wikipedia was transferred from en.wikipedia to Commons by Liftarn
using CommonsHelper, GPL, https://commons.wikimedia.org/w/index.php?curid=4488375