SEMESTER 1

(CODE:- MB1005)

Dr. Prof. Paresh Patel

BUSINESS ECONOMICS AND
ENVIRONMENT
COURSE OBJECTIVES
The course aims at familiarizing the
students with different aspects of
economic, social, political and cultural
environment in India.
COURSE CONTENT

Module Module Content Marks

No (Weight)
1 Definition, Nature and Scope of Managerial 14
Economics, Managerial Economics and (23%)
Microeconomics and macroeconomics.
Managerial Economics and decision-making.
Uses and Significance of Managerial
Economics Meaning and Determinants of
Demand. Demand Function, Law of Demand
Market Demand, Elasticity of Demand, Types
and Measurement of Elasticity.
Costs of Production. TC, FC, VC, AC, MC. Short
run and long run costs. Economies of Scale.
Cost estimation. (T1)
COURSE CONTENT
Module Module Content Marks
No (Weight)
2 Various forms of market structure Price & Cost 14
determination. (23%)
Perfect Competition, Monopoly, Oligopoly and
Monopolistic competition. (T1)
3 Introduction to Macroeconomics, Micro versus 18
Macro economics, Circular flow of Income. (31%)
National Income Concepts & Methods of
measurement
Money- Demand & Supply, Interest rate and
interrelation with money
Inflation Meaning, Measures & effects
Inflation & Unemployment Phillips curve (Short
run & Long run ) (T2)
COURSE CONTENT
Module Module Content Marks
No (Weight)
4 An Overview of Business Environment 14
Business Environment: Introduction and Features (23%)
Types of Environment:
Internal to Enterprise: Value System,
Management Structure and Nature, Human
Resources, Company Image and Brand Value,
Physical Assets
External to the Enterprise:
Micro: Suppliers, Customers, Market
Intermediaries.
Macro: Demography, Natural, Legal system,
Political ideology, Level of Technology, Economic
Policy, Competition, Social and Cultural Factors,
Business Environment with reference to global
integration.
5 Students should give presentation on solution of (25 Marks of
given Practical problems/small cases. CEC)
TEXT BOOKS
Sr. No Author Name of the Publisher
Text Book Edition
1 H L Ahuja Managerial S Chand & Co. New
Economics Delhi.
2 D N Dwivedi Macro Economics Tata McGraw Hill,
Theory & Policy
3 Francis Cherunilam Business Himalaya
Environment Text & Publishing House,
Cases Bombay
4 N. Gregory Mankiw Principles of CENGAGE
Economics LEARNING
REFERENCE BOOKS
Sr. No Author Name of the Publisher
Text Book Edition
1 H L Ahuja Microeconomics S Chand

Macroeconomics
2 G S Gupta Theory & Tata McGraw Hill
Application
Himalaya
3 Puri V K & S K Misra Indian Economy
Publishing House
SCHEME OF EVALUATION
Final University
A 60 Marks
Exam
Institute 8 Periodic
Tests after every
B 40 Marks
chapter
(5 marks each)
CEC- Project Viva (25
Marks) +
Seminars/debates/quizz
C 25 + 25 = 50 Marks
es/GDs out of subject
identified for self
learning (25 Marks)
THANK YOU