Group 10:

MEAKIN ENTERPRISES: BALANCING RISKS Abhishek Mahalpure

Anuj Verma
IN THE AGRICULTURE INDUSTRY Nikhil Ahuja
Shubham Agrawal
 Low:
Medium:
High Land prices
Low switching costs Threat of
New Decreasing trend of no.
Farmer is a price taker
Entrants of farms
Volatile prices of crop
Longer cash lock in
inputs
period

FARMING Bargaining Rivalry

among Bargaining
power of power of
INDUSTRY Suppliers existing
competitors Buyers

Low: High:
Threat of
Food is the basic Substitutes Large no. of sellers
requirement for survival Low switching costs
 Low:
Customers are loyal to
Low: Threat of
New existing brand
Switching cost is low
Entrants Capital intensive nature
Lack of skilled drivers
Permits requirement

TRUCKING Bargaining Rivalry

among Bargaining
power of power of
INDUSTRY Suppliers existing
competitors Buyers

Medium:
Large distance between Low:
farms & grain terminals Threat of Specialized trailers for
Conditions of road in Substitutes bin hauling
bad weather Limited no. of firms
Oligopoly in rail system
 Change in export High capital Usage of herbicides
laws under any expenditure and pesticides have
circumstances can Longer cash lock-in drawn flake from
have adverse impact period several interest
as 90% of canola Capital groups for health
was exported appreciation concerns

Political Economic Social

MEAKIN
FARMS
Modern methods like Free market system Weather conditions
zero till approach & allowing farmers to played an important
machineries like capitalize on market role
combines, threshers opportunities and Usage of fertilizers
etc. have enhanced exposing them to degraded the soil
the farming methods risks quality

Technological Legal Environmental

 Permits from Ministry Bad weather Word-of-mouth
of Highways conditions lead to marketing and
Coordination with low utilization direct personal
provincial power Undercutting in marketing to
company delivery charges facilitate selling of
Interest rates of 8% services

Political Economic Social

MEAKIN
INDUSTRIAL
Permits requirement Chemical hauling
Special trailers for for hauling bins dealt with
corrosive fertilizers Specialized license hazardous chemicals
Hydraulic lift system requirements for Bad weather made
hauling bin drivers deliveries
challenging

Technological Legal Environmental