UBER

1
UBER-The company
Online transportation network company
Founded by Travis Kalanick and Garrett Camp
Headquartered in San Francisco
6700 employees
Estimated worth $62.5 billion
Story of UBER
2009: Built a prototype named UberCab
Jul,2010: Went live in San Francisco via Iphone App
Oct,2010: Changed name to Uber
Dec,2010: Android app released
Aug,2016: Expanded to 66 countries and 508 cities worldwide
Theres a ride at every price
Economy Rides
Premium Rides
Accessibility Rides
Carpool Rides
Why it works
Tap the app, get a ride
Ready anywhere, anytime
Low-cost to luxury
We rate, they listen
No Cash, No Tip, No Hassle
Promotion on Wheels

Ubers customer base

Ubers Targeting Strategies

Ubers Promotions

Word of Mouth Publicity

Campaigns
Uber Ice-cream trucks

Uber Kittens

Uber and Spotify

Celebrities love Uber

Get Hitched with Uber

Uber the Santa

8
Customer Services
Mobile App

Safety

Customer helpdesk

9
Revenue Model
Ubers cabs for all

Ubers Surge Pricing

Ubers Other Rides

Methods of Payment

10
Current Scenario

Increasing Operating costs Road ahead: Monetization of investments

Increasing unutilized investments
11
Businesses
UBERCentral
UberRUSH
UberEATS
UBERPool
Uber for business
UberBoats
UberAUTO
UberChopper

12
Partnerships
Hilton - HHonors integration
Snapdeal
Paypal, payTM, Visa, Capital One
Relatient
Pandora
National Center for Missing &
Exploited Children Amber
Alerts

13
Going Global
6 continents, 66 countries, 508 cities
1 city per day launch
pre-planning - defining geographic
expansion strategy
content - marketing, communication
and design
operations

14
Going Global
Localized strategies
Internationalization
payment systems
international formats
designing for flexibility
Language
Visuals
Safety Issues
UberChina

15
UBER Advanced Technologies Center

Global Mapping project

Driverless Cars
UberPITCH
StartupBus

16
 Competition Chalo Niklo

Strategies adopted :

Focus on customers :
Customer acquisition through launching low
cost rides
Customer retention through cashback on Ola
Money
Dedicated 24*7 customer support

Focus on drivers :
Incentives for drivers
Loan approvals within 30 minutes 17
Competition
Strong Media Presence :
Strategic Partnership with MakeMyTrip
Advertising Partnership with TVF

Social Responsibility :
Ola Boats during Chennai Floods
Free cab service in case of disaster
Noteworthy gestures towards customers

18
Competition
Comparative Analysis of services : UBER vs OLA

Services Uber Ola

Economical Uber Go ,Uber X Ola Micro, Mini
car Share
Carpool Uber POOL Ola Mini Share
Luxury Uber Black , Uber Black Prime Sedan, Prime
SUV
Rentals No Yes
Outstations No Yes

Advanced No Yes
Booking
Cancellation Yes No
Fee
Airport No Yes
charges 19
Competition A Ride whenever you need one
Comparative Analysis : Uber vs Lyft

Brand Value
Culture
Hiring
Market Share
Driver Support
Customer Support
Reputation rating
Surge Pricing and mobile apps

20
Competition
Flexible plans
Variety of vehicles
Dedicated parking spots
Traditional Car Ownership Approach
Zero maintenance and insurance cost
Extended services in Spain , Canada, France

21
Trouble with Competitors In US

Fight for market share

Heavy losses in China and emerging markets

Legal Battle
Uber vs. Ola
Uber vs. Lyft
 Issues with Partners

Misclassification
Lawsuit in US

Issues with other

cabs/meter taxi
 Surge Pricing
Delhi government imposed ban on Uber for Surge
pricing
Up to 10X prices charged by Uber during festive
season in countries like US, Europe
Uber granted verification Surge Pricing Verification
The Road Ahead
New Services to meet demand of everyone

Alternate monetization models

Moving towards a model that doesnt depend on discounts

References
http://www.ft.com/cms/s/0/e0dfa45e-5522-11e6-befd-
2fc0c26b3c60.html#axzz4HNEOSJbj
https://uber.com/
https://www.washingtonpost.com/news/dr-
gridlock/wp/2015/06/04/uber-turns-5-reaches-1-million-drivers-and-
300-cities-worldwide-now-what/
https://techcrunch.com/gallery/a-brief-history-of-uber/#
http://bruegel.org/2016/02/uber-and-the-economic-impact-of-
sharing-economy-platforms/

27
Thank you

28