MOLRING

CHIPS
Oleh:
Indra Pramana Putra
(14/368450/SV/6897)
Rekan kelompok: - Desta ismiana
- Mardika Dwi M
- Haris Husain
 Molring or dry Cimol is one snack original in
Tasikmalaya . This snack is famous in Tasikmalaya
which made from a mixture of starch, wheat flour, salt,
garlic, pepper and water but has a flat shape like
potato chips. The Molring taste different from usual,
molring have more flavor crisp, savory, and is
available with a variety of original flavors, spicy, sweet
cheese, Balado, barbeqyu, grilled corn and sweet
corn.
 FEASIBILITY STUDY OBJECTIVES
BUSINESS

The objectives of Molring Chips Business Feasibility Study is to

determine whether the business is viable or not to be
implemented, reviewed from several aspects, among others:
1. To know the state of the market potential.
2. To determine the state of competition.
3. To determine the design of products and the
determination of the brand.
4. To find strategies and approaches in product pricing
5. Estimated financing remains
6. Estimated operating costs
7. Estimated operating costs and sales
8. Estimated profit
 SWOT ANALYSIS
1. Strength (strength)
a. Has its own characteristics of other products
b. A fairly cheap price
c. Various flavors

2. Weakness (Weakness)
a. The booking process until the goods are ready for sale takes quite a
long time
b. Delivery is sometimes impaired

3. Opportunity (Opportunity)
a. Yet the same product in Madiun

4. Threat (Threat)
a. Competitors in the same type (chips) is a lot, such as chips fruits.
 MARKET ASPECT
1. Viewed from Market Aspects Molring snacks with
different flavors has good prospects because in Madiun no
selling molring, while enthusiasts of molring quite a lot. The
market share we are aiming for is the students and the
public because our products are not limited by circles.
Given existing market share, we feel that our business idea
feasible

2. Consumer purchasing power Judging from the

market share we are heading, namely students and the
general public ranging from teenagers to adults, then
prices Our offer is also adjusted to the market price.

3. Consumer Behavior Consumers want a snack that

is different from existing ones and matched to the new
taste. For that we provide flavors that have been
guaranteed suitable for consumers such as original spicy,
Balado, barbeqyu, sweet cheese, grilled corn and sweet
corn.
 Product Prices

Prices kg molring: Rp. 10,000 kg of molring can be

divided into three smaller pack :

Molring initial unit price:

Rp. 10.000 : 3 :
Rp.3.300,00

Molring unit price on the market: Rp.3300.00

: Rp. 5000.00 / Pack
 TARGET CONSUMERS
BUYING
Molring snacks with different flavors has good prospects because in
Madiun no selling molring, while enthusiasts of molring quite a lot. The market
share we are aiming for is the students and the public because our products
are not limited by circles. Given existing market share, we feel that our
business idea feasible

1. Consumer purchasing power Judging from the market share we

are heading, namely students and the general public ranging from
teenagers to adults, then yangkami price offer is also adjusted to the market
price.

2. Consumer Behavior Consumers want a snack that is different from

existing ones and matched to the new taste. For that we provide flavors that
have been guaranteed suitable for consumers such as original spicy,
Balado, barbeqyu, sweet cheese, grilled corn and sweet corn.

3.We market these products in the campus environment and our

products are also widely purchased by the public. The target market poduk
we are all walks of life from children to adults.
 Business Flow Chart
PENJUALAN

RESELLER
(Pengepakan dalam jumlah yang lebih kecil / dipack dalam
kemasan yang lebih kecil)
Pemberian label dan keterangan rasa yang ada dalam kemasan

PENJUALAN
 Product Design
MOLRING CHIPS