Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
LUBS5267M
International Business Theory
Production
Domestic Foreign
Licensing,
Intl Rep, Foreign Buying House, Joint Venture,
Franchising,
Distributor Export Mngt. Agent Subsidiary, WOS
Strategic Alliance
Note: Exporting
Leeds is aBusiness
University non-contractual
School entry mode.
Catch up
Capital flows
N N N N N N
A A A A A A National
T T T T T T
LABOUR I I I I I I employment
MARKETS
O O O O O O training and
N N N N N N
A A A A A A fiscal policies
L L L L L L
Global/Local contrasts:
Demand/Market
17 17
Leeds University Business School
Global and Local Markets
Global Factory exploits Global-Local contrast
Globalisation of Markets: Opportunity for growth!
Economies of scale
Standardisation
Global branding
Consumer are willing to switch to substitutes
Role of technology, e.g. E-commerce
Localisation of Markets: Another opportunity
Adaptation of product and promotion Who has higher
Economies of scope market share in mobile
Localisation (local / regional brands) phone market,
Consumer loyalty Samsung or Apple?
EARLY STAGES
OF
PROCESSING Intermediate inputs
Finished Goods
MARKETS
HOME AND FOREIGN COUNTRIES
Knowledge Management
Dynamics
Finished
Sales Basic
product
experience knowledge
MARKETING
Improved
Delivered
product
product
quality
CONSUMER
Notes: Successive stages of production are linked by flows of semi-process materials. Production and
marketing are linked by a flow of finished goods ready for distribution. Production and marketing on
the one hand are linked to R&D on the other hand by two-way flows of information and expertise.
Network Configuration
Contract
Design Assembler
Engineering
Branding Outsourced
Marketing Parts Supplier
BRAND OWNER
Contract
Assembler
Warehousing,
Distribution
and
Design
Parts Adaptation
Engineering Contractor
Contractor Supplier
Parts
R&D Supplier
Contractor
Distributed Manufacturing Local market Adaptation
Core Functions
Service
Hub
OGS
OGS
BRAND OWNER
Service
Hub OGS
Design
R&D
Outsourced goods supply
Outsourced goods supplier OGS
Production Chain