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Group -2:
Prajakta Talathi
Aryan Bhojnagarwala
Chinmal Athavle
Gautam Sachdev
Manoj Megotia
Demand Forecast
Process: Time series regression analysis used to forecast
total population and target population of overweight people
4.00
2.00
0.00
2009 2010
2011 2012
2013
0
2009 2010
2011 2012 2013
Maximum demand in
Approach-2
1
2
3
Packaging
Attributes of
Packaging
Why Packaging
Effective Dose
Easy Tracking
Recommended Package Size
12 weeks dose
Pinch in the Pocket
Smaller packages
Noticeable results in 4 weeks
Consumer happy
Willing to complete the dose
Busy-bee: whole 12 weeks dose
Typical 4 weeks strip
$ 75 for 4 weeks
Disadvantage
1. Priced near Alli and hence unable to differentiate itself to
being a FDA approved prescription drug
2. Financially lower returns forecast
Approach 2- $ 125 for 4
weeks
Advantage
1. Priced above Alli
2. Premium factoring Prescription drug with FDA
approval
3. Higher financial forecast
Disadvantage
1. Chance of missing out on getting maximum price
Approach 3 - $ 150 for 4
weeks
Advantage
1. Maximum profit
Disadvantage
1. Lower demand due to high price
Finalised Price - $125
Option 1 shows lower 450
400
profit margin while
350
Option 3 shows higher 300
profit margin which is 250 $50
not . 200 $83.33
Therefore we will go for 150 $100
100
Option 2 having a retail 50
price $125 and 0
Manufacturing Price
$83.33.
Impact of Pricing on
Profitability
ROI
Formula: