DIRECT MARKETING

PRESENTATION
FOREVER IN FASHION
COMPANY

Feel the confidence, just wear it!

 HISTORY
The company started as the dream of five BSBA
individuals: Fernand Rosal, Jayson Melgar, Precious Claire
Anino, Dolly Garcia and Mechelle Bemil in their college
years. Sadly, after their graduation, they parted ways and
took different careers. Years has passed, through high
technology advancement they were able to reach each other.
Fernad Rosal became a known fashion designer with his own
built company, Dolly Garcia as a billionaire, Precious Claire
Anino as finance specialist, Jayson Melgar became the most in
demand lawyer and Mechelle Bemil as a known business
consultant. They werent able to meet due to their hectic
schedules until their alumni came. Everybody was there and
unexpectedly through reminiscing their old ways, Mr. Rosal
able to brought up their college plan of having a company. He
asked the rest, Why dont we make that plan real? We are all
capable of executing it anyway. And then Garcia added,
bitaw no? nanong dili manto natu epursue? Total kaya naman
nato and I think, our positions will perfectly fit for its
formation. This became the reason why Forever in Fashion
Company exists.
 Their first year was full of
analysis and studies. From
brainstorming sessions, surveys,
information gathering, selecting
effective methods and target markets,
organizing, finalizing and processing
of necessary papers. It actually took
5 years before everything was set up
and ready to compete. Now, the
company finally open and will be
launching its products.
 VISION
The F n F is identified as a leading
manufacturer and producer of high quality
fashioned clothes and accessories and is the
most recognized brand nationwide.

MISSION
To be globally competitive in
manufacturing and producing the most high
quality clothes and accessories with
reasonable prices.
 Situation Analysis
Forever in Fashion Company was built out
of love for fashion of the owners and it
symbolizes their strong friendship. With the
fact that fashion industry occupied a large
share in business industry, it never become a
hindrance to continue their dreams. It is true
that competition is rampant. Its very hard to
headway over other company, but the good thing
about F n F Company is that it offers
fashionable products and accessories for
everyone with extended sizes in the most
accessible location within the Philippines. It
is located in between Luzon and Mindanao for
better access of fashion lovers customers.
 Marketing Objectives
To maintain customer retention and
increase number of customer acquisition.
Achieve a growing portion of market
share.
Build a strong relationship between
customers.
Business expansion for better and
convenient access of customers within the
nation.
 Market Analysis
Target Markets
Kid (6-12 yrs. old)
Teenager (13-19 yrs. old)
Young Adult (14-25 yrs. old)
Adult (26-39 yrs. old)
Middle Age (40-60 yrs. old)
 Age by Groups

6% 4%

34%
Kid
37% Teenager
Young Adult
19%
Adult
Middle Age
 Target Market Forecast
POTENTIAL CUSTOMERS Annual Growth 2020 2021 2022 2023 2024
Kid 34% 34,595,680 46,358,211 62,120,003 83,240,804 111,542,677
Teenager 19% 19,672,282 23,410,016 27,857,919 33,150,923 39,449,598
Young Adult 37% 37,823,310 51,817,935 70,990,571 97,257,082 133,242,202
Adult 6% 6,041,283 9,666,053 15,465,864 24,745,095 39,592,152
Middle Age 4% 4,491,654 6,288,316 8,803,642 12,325,099 17,255,138
Total 100% 102,624,209 137,540,531 185,237,999 250,719,003 341,081,767
140,000,000

120,000,000

100,000,000

Kid
80,000,000 Teenager
Young Adult
Adult
60,000,000
Middle Age

40,000,000

20,000,000

0
2020 2021 2022 2023 2024
 Strategic Marketing Mix
Product
 Price
Reasonable prices are to be
offered by the company based upon
the class and kind of fabrics,
location, social status of people
within or near the area.
Promotions
Place/Distribution
AIR
WATER
. LAND
.
. .
. .
..
 For more information, you may
contact us at (665) 222-6531/
09957834552 or visit our website at
www.foreverinfashioncompany.com.ph.
FOREVER IN FASHION
COMPANY

Presented by:
JAYSON MELGAR
FERNAND ROSAL
PRECIOUS CLAIRE ANINO
DOLLY GARCIA
MECHELLE BEMIL