EMPLOYEE SATISFACTION

IN
KANGRA VEHICLEADES

Abhishek nanda
cuhp15mba05
INTRODUCTION TO TOPIC
Employee Satisfaction is a necessary for the customer satisfaction. Enhanced employee
satisfaction leads to higher level of employee retention. Organizations today are facing
major challenges in terms of competition, innovation, productivity and work force
diversity. Employee Job Satisfaction can be seen as a revelation of employees preferences
over jobs. Better performance, more productivity and high profit, these are the outcome of
employees commitment and dedication toward work. Employees are more devoted when
they feel contented and satisfied with reward which they get from employers. If
organizations understand what satisfies employee, they have at their command the most
powerful tool for dealing with them to get them extra ordinary results. So an attempt to
achieve employee job satisfaction leads to an improvement in the quality of products or
services, customer satisfaction, increased market share and improved profit.
COMPANY PROFILE

Kangra Vehicleades is engaged in the Vehicle Dealership business. It has the dealerships
for Maruti Suzuki range of cars in kangra (H.P.).

Kangra Vehicleades, located in the visibility of Dhauldhar ranges of Shivalik hills.

Dealership is located in Kangra Tehsil on the National Highway about 6km from Kangra
town towards Gaggal.

The Vehicleades Group is spread across 4 states (New Delhi, Punjab, Himachal Pradesh
and J&K) and 17 locations. It sells more than 16,000 cars and services more than 125000
cars annually. Vehicleades is among the Top 5 Maruti dealers in the country.
RESEARCH METHODOLOGY

Employee satisfaction has been defined as a function of perceived performance and

expectations. It is a persons feeling of pleasure or disappointment resulting from
comparing a products or service outcome to his/her expectations.

Research methodology is process used to collect information and data. Methodology may
include interviews, surveys and other research technique.
Research design
On the basis of attributes which have been identified, a questionnaire is prepared. To each
question, there are 5 possible answers out of which one is to be ticked.

Taking the objectives into consideration a questionnaire was prepared to collect the
necessary information from the employees of Kangra Vehicleades.

The survey was targeted to know the satisfaction level of Employees in the local branch
Kangra Vehicleades (Ichhi), a sample size of 50 was decided to answer the questionnaire.
Age group or experience of employees was not considered, all those who were employees
were targeted.

The respondents should be strictly employees of Kangra Vehicleades.

The primary data for the study was collected with the help of the research questionnaire
designed. The necessary data was collected by means of questionnaires given to the
employees.

Objectives

1. To discover the various expectations that determines the satisfaction level of employee.

2. To measure the satisfaction level of the employees, with respect to the company.

3. To know the key areas leads to dissatisfaction of the employee

FINDINGS
To know the overall satisfaction of the employees, employees are categorized into 4 categories:
High satisfied employees, Moderate satisfied employees, less satisfied employees and not
satisfied employees.

Employee Relation with the management, Feedback and communication:

Employees have good relation with their management, as most of the employees (36%) come under
the Moderate satisfied employees. Some of the employees are high satisfied (33%) they have
excellent relation with the Management.

But 17% of the employees are not happy with the relation they have with their management.

Team Work and Trust

24% of the employees are highly agreed that there is a highly trust in the company, 20% are
moderately agreed, whereas 16% of the employees say that there is no trust in the company.
Fairly distribution of work is another factor leads to satisfaction of the employees, 40% of
the employees are moderately satisfied with the distribution of work in the company, where
as 34% are not happy with it.

Most of the employees are satisfied with their jobs, but 4% are not satisfied with their jobs.

Rewards and Employee benefits

Some of the employees are satisfied with the rewards and benefits (They are happy with
their salary), But some of the employees are not satisfied with the benefits and rewards
(Their salary is low).

Training of Employees

All the employees receive enough training both for the requirements of their current jobs
But a small number of employees are not happy with the training opportunities available to
them, some said that they dont receive enough training for their current jobs.
Observation
Generally, the employees look satisfied, they are provided with quite satisfactory facilities and
benefits, but it is naturally, all employees cant be satisfied at one time, some maybe satisfied
with the same conditions provided, but some may not, however the above survey is observed as
follows:

They have good relation with their Management.

They are happy with the communication and feedback they receive timely and honestly.

Employees are very happy for the facilities provided for their career development.

Team Work is encouraged in the company and work is fairly distributed among them.

Employees have trust on their management and say the management trust them back

Rewards, Employee benefits are other factors they have been kept the employees happy.

Employees receive regular training, which satisfy the needs of their current jobs.

However, some employees (a small percentage) are not satisfied, due to specific factors.
CONCLUSION
Employees are the greatest assess(value) of an organization. Therefore, valuing their issues,
thoughts and opinions can provide significant insights to organizational performance and
achieve its goals. It is an investment which builds a sense of commitment and attachment
of the employees with the organization. Also, a simple and cost-effective of tool of
knowing employee opinions can go a long way in creating satisfied employees leading to
satisfied customers and ensuring long term success of the organization.
THANK YOU