Advan A.

Kumbono
Mohammad Bayu
Muhammad Mirza Maulana
Pasha Rionovan
 BMC
KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

Providing stylish
1. Obersport 1. Effectiveness of Delivering collections
skier:
supply chain of products up to date
1.Durable High
2. Design Process - Middle to high
performance
3. Material end Ski
2.Focus on ski
Management Enthusiasm
clothing with 10
(man,women,b
Different Styles
oy,girl)

KEY
RESOURCES CHANNELS

1. Raw Material 1. Large department

(Zipper Fabric) stores
2. Designer 2. Ski resorts
3. Direct Mall
retailers
4. Exhibition

1. Production cost (material, labor,

agents fee, freight, insurance) Sales of ski apparels
2. Location of production
 KEY KEY VALUE CUSTOMER CUSTOMER
PARTNERS ACTIVITIES PROPOSITIONS RELATIONSHIPS SEGMENTS

1. Production Offer shopping 1. Consumer was

1. Inditex (Fabric planning experience with : able to take - Middle class
supplier) 2. Designing Product 1.Lower product merchandise back to - Men, Women
2. Outhome 3. Inhome density with any store and credit and children
manufacturer manufacturing minimalist and was give back
and outsourching comfortable concept according to the - Age
Product (50%- of store original tag price. Zara children
50%) 2.Well trained sales Baby boy and girl
4. Distributing people in store 2. Well trained store 3 month 4
Product 3.Up to date design sales people for years
5. Marketing Product of product and store better shopping Boy and girl 4
4.Low priced fashion CHANNELS 14 years
6. Selling Product experience
KEY
(stores) with a good value
RESOURCES Zara Woman and
5.Wide area of 1. Multinational
product apparel Men
Stores
design for Woman, Teenager 8 19
1. Dyed and undyed 2. Multinational
Man, and children years
fabric 50%-50% Retailers
6.Wide area of Adult 20 35
(Spain, Italy, (department
product years
Turkey, India, store, chain
China And Far (shoes,handbags,un specialist,
east) derwear,jewelery, hypermarket, and
2. Human Resources perfumes, and supermarket)
beauty product)

1. Production cost Manufacturing and

Product sales from multinational Store
outsourching
Product sales from multinational
2. Product Selling (store expense and
Consignment
consignment)
3. Training Cost
Macro Environment
 For production basis. One of the reason to choose china mainland is after 1979
China begun reformed with their open door policy and they have strength in
labor cost and ultimate source
Every states has each regulation that obermeyer should adapt
Sport obermeyer centered in Colorado, United State. As we know united state
has good economic growth with good power of buying.
Du to economic reason, negative side ffect to labor cost and material cost. So
sport obermayer choose the china/ hongkong for they production basis

Creating advertising that showing interest of the user, for instance , every
advertising is showed by user skiing with their product
they considering about the culture in it. So they create very narrow category to
their customer and innovate with the fashion forward

Obermeyer specially applied technology in material for their sub category

product (rex)
A leader for ski equipment innovation that the first introduce ski brake for safety
skiing
Due to Seasonal clothing, the clothing become trend in winter season
At the time, the ski wear isnt to protect from cold and less durability and less
stylish
Due to safety skiing and law tort reformation in US. The obermeyer should
consider that their product fulfill the law requirement and safety
Safety Skiing concerning
Tort reformation for skiing
Some countries has barrier to entering their market. So zara follow some effective
policy to face the legal policy such as franchise sytem and also give zara benefit for
culture analysis

Each country has different economic situation which is the power of buying
following and other factors such as exchange rate, inflation, economic growth. So,
zara should consider this event though it successfully increase new store abroad
and gain most store of stores amount
Customer Characteristic in every countries different likes sizing between Europe
and asia is differents. Behaviour pattern in every country is also vary.
The layout of the stores following their market culture and characteristic
Social Media become popular and take a part of people culture. As we know in
the 2000s there are Friendster, myspace and so on

Zara believe integrating between technologies and training could give more
autonomy and and responsibility to the management
They have applied hand held PDA to connect between management and area
store manager
Robotic technologies for their production phase
Consider to develop distribution in online channel. At the time website has been
established well with www. Develop in online channel could also increase value
1990s increasing
on customer pressure on retailers predominantly in mid market segment
preferences
Advertising used only twice for a year
Zara and some competitor only compete on kids- Professional young men which is
there is opportunity in ageing generation (Age 45+)

1990s there are diminishing cost and lowering tariff and import duties.
Zara also should aware to local regulation such as In Germany, United States or
French, etc
 Main Trends
Obermeyer ZARA

Internal: Using robotic

Technolog Advanced digital advance tech
y printing External: Develop online
shopping app
Prices different in various
Regulation Global economic issues countries
Copyright issues

Social Sizes of clothes 6-16

High level lifestyle
Cultural Discounts and offers

Economic -
Big market size for the Demographic trend will
Demograp future growth
hic
Industrial Strengths
 Competitors New Arrivals Substitute Products

There are a high number The threat is medium to The threat of substitutes is
of competitors with a low due there are many low due obermeyer offered
strong rivalry among them entry barriers and a high a broad line of ski apparel
as they have to fight for initial capital is needed to including parkas, vests, ski
market share. Obermeyer start up in order to cover suits, shells, ski pants,
creation, production and
competes with The Jacobs sweaters, turtlenecks and
distribution costs.
Corporation, The north Furthermore Obermayer accessory as result little bit
Face, Burton Snowboards has own styles, colors hard to substitute product
and, product experienced existed
leadership and history of
Suppliers
product innovation Buyers
The bargaining power of The purchasing buyer is
suppliers is low due they moderate, Consumer
over rely on obersport have lots of choice when
which is not good impact it comes to trendy
to limitless sourcing, clothing also other
transportation, inventory competitors offer
and policy different design for
different segment
 Competitors
There are a high number of
competitors with a strong
rivalry among them as they
have to fight for market
share. Zara competes with
international retailers such as
H&M and Gap but also
national brands that advertise
lower prices and . The
chances of buyers desire
switching to other brands are
relativelySuppliers
high
Zara has bargaining power
over its suppliers as it is part
of Inditex. Being vertically
integrated means that Zara
designs, produces,
distributes and sells by itself,
although at the moment, due
to its expansion, the brand
counts on some independent
suppliers. as stated in the
case the company has 1,398
suppliers to which they get
New Arrivals
The threat is medium to low
due there are many entry
barriers and a high initial
capital is needed to start up
in order to cover creation,
production and distribution
costs. Furthermore the new
entrants wouldnt be able to
compete with the offer of the
established retailers. A new
player must have adequate
resources to enhance
development of new lines of
fashion and make them make
use of technological gadgets
in the efficient innovation to
trigger demand from the
existing and new markets.
Substitute Products
The threat of substitutes is
moderate because it is a basic
need to be dressed and
clothing products cannot be
replaced. However, vintage and
handmade clothes might act as
a substitute and consumers
from a dynamic culture have
unique tastes and might have
preference to visiting tailors to
make their design with the cost
determined Buyers
by the tailor
The purchasing buyer is
moderate, Consumer have
lots of choice when it comes
to trendy clothing also other
competitors offer different
design for different segment
 Market Forces
Obermeyer ZARA

Impotant
Needs of up to date fashion
issue in Skier need a special apparel
apparel with affordable price
market
Middle to high end
Market Middle class customer
customer
Segment All gender and age
All gender and age
Create a many channel so Create a many channel so
Needs &
customer easy to find the customer easy to find the
Demands products products
High quality product Affordable price
Cost
Easy to get a product of a Easy to get a product of a
Switch competitor competitor
Low price
Price can be raised due to
Financial Discount
segmented market & small
Attraction Price cant be raised due to
competition
competition