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Q&A
2
2012 IBM Corporation
The Myth About Big Data
4
2012 IBM Corporation
Where Is This Big Data Coming From ?
30 billion RFID 4.6
tags today billion
12+ TBs camera
(1.3B in 2005)
of tweet data phones
every day world
wide
100s of
millions
of GPS
data every
? TBs of
enabled
day
devices
sold
annually
25+ TBs 2+
of billion
log data people
on the
every day 76 million smart Web by
meters in 2009 end 2011
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200M by 2014 2012 IBM Corporation
With Big Data, Weve Moved into a New Era of Analytics
Volume Velocity
Variety Veracity
100s Only 1 in 3
of different decision makers trust
types of data. their information.
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2012 IBM Corporation
The number of organizations who see analytics
as a competitive advantage is growing.
63%
2010 BUSINESS
2011 IMPERATIVE
2012
business initiative
IQ
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2012 IBM Corporation
Studies show that organizations competing
on analytics outperform their peers
substantially outperform
1.6x
8
Revenue
Growth
2.5x Stock Price
Appreciation 2.0x EBITDA
Growth
2012 IBM Corporation
Four Characteristics of Big Data
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2012 IBM Corporation
Analytic With Data-In-Motion & Data At Rest
Data Ingest
Opportunity Cost Starts Here
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Forecast
Nowcast
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Analytics 11000100101001001011001001010
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2012 IBM Corporation
Agenda
Q&A
11
2012 IBM Corporation
The 5 Key Big Data Use Cases
Application/
CRM analyzing data types in new
Users
Supply
ways
Chain
Develop new business models
ERP with resulting increased market
presence and revenue
RSS Feeds
Cloud
Custom
Sources
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2012 IBM Corporation
Big Data Exploration: Customer Example
Airline Manufacturer
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Product Starting Point: InfoSphere Data Explorer
2012 IBM Corporation
The 5 Key Big Data Use Cases
ERP
Name: Janet Robertson
Address: 35 West 15th St.
Address: Pittsburgh, PA 15213
Legacy
Name: Jan Robertson
Address: 36 West 15th St.
Address: Pittsburgh, PA 15213
Master
Data
Management
360 View of
Party Identity
First: Janet
Last: Robertson
City: Pittsburgh
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Unified View of Customers Information
2012 IBM Corporation
Enhanced 360 Customer View: Customer Example
Confidential, Internal
Use Only
Create Facebook
Identify 200+ different customer profiles to help in fulfillment &
marketing efforts
Leverage new data types in customer analysis
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Product Starting Point: InfoSphere MDM Server, Data Explorer, BigInsights
2012 IBM Corporation
The 5 Key Big Data Use Cases
National Intelligence
Platform
Capabilities:
Stream Computing
Business Challenges:
Complexity and rapid growth of machine data
Difficult to capture small fraction of machine for better
decision
In-ability to analyze machine data and combine it with
enterprise data for a full view analysis
Benefits:
Gain real-time visibility into operations, Identify and investigate anomalies
customer experience, transactions and Monitor end-to-end infrastructure to
behavior proactively avoid service degradation
Proactively plan to increase operational or outages
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efficiency 2012 IBM Corporation
Operations Analysis: Value & Diagram
Raw Logs and Machine Data
Indexing, Search
Only store
what is needed
Statistical Modeling
Real-time Analysis
Federated
Navigation &
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Discovery
2012 IBM Corporation
OPERATIONAL - ANALYSIS
Capabilities:
Hadoop & Stream Computing
Intelligent Infrastructure
Management: log analytics, energy bill
forecasting, energy consumption
optimization, anomalous energy usage
detection, presence-aware energy
management
Optimized building energy
consumption with centralized
monitoring; Automated preventive and
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corrective maintenance
2012 IBM Corporation
The 5 Key Big Data Use Cases
Q&A
31
2012 IBM Corporation
IBM Big Data Strategy: Move the ANALYTICS Closer to the Data
Analytic Applications
New analytic applications drive the
BI / Exploration / Functional Industry Predictive Content
Reporting Visualization App App Analytics Analytics requirements for a big data platform
IBM Big Data Platform Integrate and manage the full variety,
velocity and volume of data
Visualization Application Systems
& Discovery Development Management Apply advanced analytics to
information in its native form
Visualize all available data for ad-hoc
Accelerators analysis (even in motion!)
Stream Data
Development environment for building
Hadoop
System Computing Warehouse new analytic applications
BigInsights
Workload optimization and scheduling
certified
Apache Hadoop Security and Governance
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2012 IBM Corporation
Four Entry Points of Big Data
Unlock Big
Analytic Applications Data
BI / Exploration / Functional Industry Predictive Content
Reporting Visualization App App Analytics Analytics
Accelerators
Preprocess
Hadoop Stream Data
System Computing Warehouse
Raw Data
Analyse
Information Integration & Governance Streaming
Data
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2012 IBM Corporation
Thank you
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2012 IBM Corporation