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Starter: Define
postmodernism- what does it
mean?
Writing about this video
Point: Maroon 5s video for Sugar combines
postmodern and digimodern features
Example: It exhibits the postmodern feature of
hyperreality in that we dont know whether what we
see is real or not and it utilises intertextual features
of internet videos and digimodern promotions such
as sentimentality, humour and real peoples reactions
(weddings, constructed humour of the black guy and the
bride, groom and guests reactions)
Explanation: The video can be seen as intertextual as
it combines elements of internet culture with a music
video. Critic- Kirby
Link: This is effective because
What is pomo?
Self referential
Intertextuality (Inter or intrageneric) (Parody or pastiche)
The Surreal
Zeitgeist
Rejects verisimilitude
Hyperreality
Rejection of grand narratives
Producer/consumer relationships