VIKSARA

PACKAGED MINERAL DRINKING WATER.

AN INNOVATIVE START UP TO SUPPORT SWACHH BHARAT ABHIYAN

PURITY IS ITS DIGNITY

INDUSTRY TYPE- PACKAGED PURIFIED
MINERAL DRINKING
WATER.

BUSINESS PLAN SUBMITTED BY: SAURABH KUMAR

DESHMUKH
BE/10790/2013
CHEMICAL & POLYMER ENGG.
CHEMICAL & POLYMER ENGG.
OBJECTIVE: PACKAGED MINERAL DRINKING
WATER PLANT.
LOCATION- DHAULA-KUAN, HIMACHAL PRADESH. LOCATED AT THE
FOOTHILLS OF THE SHIVALIK RANGE IN THE HIMALAYAS.
THE WATER IS TO BE BOTTLED AT SOURCE NEAR FROM A PURE AND
PRISTINE UNDERGROUND MOVING STREAM AQUIFER, WHICH IS
ABOUT 400 FEET BELOW THE SURFACE.
WHY?
Plant and Machinery and raw materials
sources:
1. M/s. Sonalifabs.
2. M/s. Enviro Tech Utility
3. M/s. Watrion Water and Filter Engg. Pvt. Ltd.
4. M/s. Rital Agencies.
5. M/s. Ion Exchange India Ltd.
6. M/s. Alpha Engineering
PROCESS FLOWDIAGRAM:
 II) PLANT AND MACHINERY:
SL. PARTICULARS QTY. TOTAL (RS. IN
LAKHS)
I) OZONE TREATMENT TANKS 6000LPH 2 1.20
II) REVERSE OSMOSIS 1 3.20
PLANT 6000 LPH
III) TANK FOR ACTIVATED CARBON FILTERTION 2 0.80
MADE OF S. STEEL
IV) SAND FILTER 1 1.72
V) ACTIVATED CARBON FILTER MTL- 0.60
VI) MICRON FILTERS 3 0.40
(5 AND 10 MIC)

5/28/17
 X) OZONE GENERATOR 1 3.15
XI) RAW AND PURIFIED 4 1.60
WATER COLLECTION TANKS WITH MOTOR
AND ACCESSORIES
XII) AUTOMATIC RINSING FILLING AND CAPPING MACHINE 7.50
XIII) SHRINK WRAPPING MACHINE FOR BOTTLE 0.15
XIV) MISCELLANEOUS TOOLS EQUIPMENTS, 1.50
AND PLASTIC CRATES PIPELINE, CHEMICALS ETC.
XV) LABORATORY TESTING ETC 1.50
ELECTRIFICATION AND INSTALLATION CHARGES @ 10% OF PLANT AND MACHINERY 2.30
TOTAL 25.32
III) OTHER FIXED ASSETS TOTAL = 9.68

5/28/17
 HOW DO WE WILL PRODUCE OZONE ?
ELECTRICAL DISCHARGE - CORONA DISCHARGE.
THIS PROCESS SEEMS TO BE THE SAFEST, MOST EFFECTIVE, ECONOMICAL AND
DEPENDABLE
MEANS OF CONTROLLED OZONE PRODUCTION. IT INVOLVES DISCHARGING HIGH VOLTAGE
ELECTRICITY
ACROSS A GAP THROUGH WHICH FILTERED DRY AIR OR PURE OXYGEN IS FLOWING.
OZONE IS NOTED FOR ITS ABILITY TO REDUCE THE MOLECULAR WEIGHT OF MOLECULES,
WHETHER FROM
THE CELL WALL OF A BACTERIA OR FROM A CARBON SOURCE THAT CAUSES WATER
COLORATION OR POOR
TASTE. THE FOLLOWING CONTAMINANTS OR PROBLEMS CAN ALL BE POTENTIALLY
TREATED WITH OZONE;
BACTERIA - ALL KNOWN, INCLUDING IRON BACTERIA
ORGANICS - COLOUR, ALGAE ETC. 5/28/17
How Activated Carbon Works
There are two principal mechanisms by which
activated carbon removes contaminants from
water; adsorption, and catalytic reduction, a
process involving the attraction of negatively-
charged contaminant ions to the positively-
charged activated carbon.
FINAL OZONISATION AND BOTTLING
 PROBLEMS FACED BY THIS INDUSTRY:

SHORTAGE OF LABOUR

STEALING OF JARS BY DELIVER BOYS.

SLOW GOVERNMENT APPROVAL/CLEARANCE.

UNAVAILABILITY OF MACHINE PARTS.

HIGHLY COMPETITIVE MARKET.

ILLEGAL MANUFACTURERS.

OTHER INVENTORY PROBLEMS.

 SUCCESS MANTRA:

TO MAINTAIN GOOD CUSTOMER RELATIONS IT IS IMPORTANT THAT GOOD SERVICE IS

PROVIDED TO THE CUSTOMERS LIKE TIMELY DELIVERY, RIGHT QUANTITY, PROPER
MAINTENANCE ETC.
MAIN AIM IS TO SELL JARS AS THEY CARRY MORE PROFIT THOUGH SELLING OF
BOTTLES IS ALSO NECESSARY AS THEY PROMOTE ADVERTISEMENT AND BRANDING.
OWN BOTTLING SYSTEM WOULD EARN MORE PROFITS.

GOOD ADVERTISEMENT AND QUALITY CONTROL.

MEANS OF FINANCE:

INR (IN LAKHS)

PROMOTERS CONTRIBUTION(25%) :
30.073
TERM LOAN(75%) : 90.218
TOTAL : 140.05
 BASIS AND PRESUMPTIONS
>RATE OF INTEREST : 15% PER ANNUM OF CAPITAL
>CONSTRUCTION COST OF BUILDING, COST
OF LAND, LABOUR CHARGES AND COST
OF PLANT, MACHINERY AND EQUIPMENT
HAVE BEEN CONSIDERED AS PER
PREVAILING RATES IN THE MARKET.
>COST OF INSTALLATION AND ELECTRIFICATION
OF MACHINERY AND EQUIPMENT HAS
BEEN TAKEN AT THE RATE OF 10% OF THE
COST OF PLANT AND MACHINERY.
>OPERATIVE PERIOD OF THE PROJECT HAS
5/28/17
BEEN CONSIDERED AS 7 YEARS.
 PRODUCTION CAPACITY
QUANTITY : 45 LAKH BOTTLES PER ANNUM
VALUE : RS. 281.25 LAKH.

5/28/17
COST ESTIMATION
FIXED CAPITAL:
LAND AND BUILDING:- AMOUNT (RS. IN LAKH)
1. LAND 0.5 ACRES 1.00
2. TOTAL COVERED AREA REQUIRED FOR 26.00
FILTERATION, RAW MATERIAL
STORAGE, PACKAGING MATERIAL
STORAGE, MACHINERY, SPARE ETC.
6500 SQ. FT.@ RS 400 PER SQ. FT.
3. BOUNDARY WALL AND CIVIL WORKS ON GATE ETC. 3.00
TOTAL 30.00

5/28/17
 II) PLANT AND MACHINERY:
SL. PARTICULARS QTY. TOTAL (RS. IN
LAKHS)
I) OZONE TREATMENT TANKS 6000LPH 2 1.20
II) REVERSE OSMOSIS 1 3.20
PLANT 6000 LPH
III) TANK FOR ACTIVATED CARBON FILTERTION 2 0.80
MADE OF S. STEEL
IV) SAND FILTER 1 1.72
V) ACTIVATED CARBON FILTER MTL- 0.60
VI) MICRON FILTERS 3 0.40
(5 AND 10 MIC)

5/28/17
 X) OZONE GENERATOR 1 3.15
XI) RAW AND PURIFIED 4 1.60
WATER COLLECTION TANKS WITH MOTOR
AND ACCESSORIES
XII) AUTOMATIC RINSING FILLING AND CAPPING MACHINE 7.50
XIII) SHRINK WRAPPING MACHINE FOR BOTTLE 0.15
XIV) MISCELLANEOUS TOOLS EQUIPMENTS, 1.50
AND PLASTIC CRATES PIPELINE, CHEMICALS ETC.
XV) LABORATORY TESTING ETC 1.50
ELECTRIFICATION AND INSTALLATION CHARGES @ 10% OF PLANT AND MACHINERY 2.30
TOTAL 25.32
III) OTHER FIXED ASSETS TOTAL = 9.68

5/28/17
TOTAL FIXED COST (RS.IN LAKHS)
1. LAND AND BUILDING 30.00
2. PLANT & MACHINERY 25.32
3. OTHER FIXED ASSETS 9.68
TOTAL 65.00

5/28/17
 WORKING CAPITAL
RAW MATERIALS/PACKAGING MATERIALS 17.10
SALARY AND WAGES 0.77
UTILITIES 0.45
RECURRING EXPENSES 0.11
TOTAL 18.43

WORKING CAPITAL FOR 3 MONTHS

18.43 3 = RS 55.29 LAKH

5/28/17
 TOTAL CAPITAL INVESTMENT TOTAL
(RS.IN LAKH)
I) FIXED ASSETS 65.00
II) WORKING CAPITAL (FOR 3 MONTHS) 55.29
TOTAL 120.29
FINANCIAL ANALYSIS
1)COST OF PRODUCTION (PER ANNUM)
I) WORKING CAPITAL FOR ONE YEAR 221.16
II) DEPRECIATION ON BUILDING @ 5% P.A. 1.45
III) DEPRECIATION ON PLANT AND MACHINERY 3.50
AND MISCELLANEOUS @ 10% P.A.

5/28/17
IV) INTEREST ON TOTAL CAPITAL 18.04
INVESTMENT @ 15%
TOTAL 244.15
2) TURNOVER AMOUNT
BY SALE OF 45 LAKH BOTTLES 281.25
(3.75 LAKH CRATES OF 12 BOTTLES
@ RS 75 PER CRATE

3) PROFIT (PER ANNUM)

PROFIT = TURNOVER COST OF PRODUCTION
= 281.25 244.15
= RS 37.10 LAKH

5/28/17
BREAK-EVEN POINT ANALYSIS

I) FIXED COST (PER ANNUM) AMOUNT(RS.IN LAKH)

I) TOTAL DEPRECIATION 4.95
II) TOTAL INTEREST 18.04
III) 40% SALARY AND WAGES 3.70
IV) 40% UTILITIES AND OTHER EXPENSES 2.64
v) TAX AND INSURANCE FEES ETC. 0.10
TOTAL 29.43

5/28/17
 B.E.P. = 100
= (29.43 100) / (29.43 + 37.10)
= 2943 / 66.53
= 44.24
~44%

5/28/17
 REFERENCES:

Mineralwaterprojectinformation.org
Bis.org.in
http://www.dcmsme.gov.in/publications/pmryprof/food/ch17.pdf
RSMeans Estimating Handbook (2009)
-von Wiesenberger, Arthur. H 2 O: The Guide to Quality Bottled Water.
Woodbridge Press, 1988.
-Water Quality Standards Handbook, 2nd edition. United States Environmental
Protection Agency, 1994.