-COMMERCE

PRESENTATIO
Topic Mobile Commerce
Peer To Peer Commerce
ubmitted To: Submitted By:
Harsimran Mam Navish Aggarwal (16112
Anmol Makkar (1611276
B-Com E
 CONTENTS
- MOBILE COMMERCE
DEFINITION
- HISTORY
- PARTIES INVOLVED IN M-
COMMERCE
- FEATURES OF MOBILE
COMMERCE
- APPLICATIONS OF MOBILE
bile Commerce - Definiti
- Mobile commerce involves
business transactions relating to
sale and purchase of goods and
services where deals are
processed or completed using
mobile devices and internet
The use of mobile handheld
-technology.
devices to communicate, interact
via always-on-high-speed
connection to the internet.
 History
- Mobile commerce services were
first delivered in 1997, when first
two mobile-phone enabled Coca
Cola vending machines were
installed in the Helsinki area in
Finland.

- The M-Commerce server

developed in late 1997 by Kevin
Duffey at Logica.
rties involved in M-commer
1)COMPANIES These are the manufacturers and
retailers who provide goods and services to
consumers through different media like internet
and mobile devices or combination of both.

2)CONSUMERS Consumers could be

manufacturers, retailers or end-use consumers
who interact with businesses through mobile
phones for variety of business transactions who
need to adapt to the current technologies to
make the best advantage out of it.

3)ENABLERS AND REGULATORS- These are

government agencies like TRAI in India,
Standards setting organisations and consumer
4) MOBILE INDUSTRY AND SERVICE
PROVIDER- They include mobile phone
manufacturers and network operators.
Mobile phone manufacturers have to
ensure to cater to the needs of the
industry and bring design and bring
mobile devices in the market which suits
with the prevalent applications in the
market to enhance the usability of their
devices given tough competition other
mobile manufacturer pose. Mobile
network operators have to ensure the
successful collaboration of the internet
technology used for different interfaces
eatures of Mobile Commerc
- UNIVERSALITY- Mobile phones are
enabling interactions between businesses
and consumers a global scale. Its
universal application and usage has
thrown lot of opportunities for companies
to explore different ways of doing
business through mobiles.

- CONVENIENCE- Convenience of use

definitely put mobile phone technology at
an edge over other media of e commerce.
Its wide usage and acceptability is very
beneficial to companies who want to reach
masses and stay connected on continuous
-ACCESSIBILITY Users can use mobile
phones and transact business from
anywhere under the provided network
which provides a great opportunities to
companies for value addition in services
provided through mobile commerce as
compared to traditional methods of e
commerce.

- PERSONALISATION The specific features

of mobile commerce can help companies
make more suitable services available for
users who have different preferences and
changing contexts in time.

- LOCALISATION This feature helps

pplications of Mobile Commerc
- MOBILE TICKETING- Tickets can be sent to mobile
phones using a variety of technologies. Users are
then able to use their tickets immediately, by
presenting their mobile phone at the ticket check
as a digital boarding pass. Best example would be
IRCTCwhere ticket comes as SMS to users.

- MOBILE COUPONS- Mobile ticketing technology

can also be used for the distribution of vouchers,
coupons, and loyalty cards. These items are
represented by a virtual tokens. A customer
presenting a mobile phone with one of these
tokens at thepoint of salereceives the same
benefits as if they had the traditional token.

- DIGITAL CONTENT- Currently, mobile content

purchase and delivery mainly consists of the sale of
- MOBILE BANKING - Banks and other financial
institutions use mobile commerce to allow their
customers to access account information and make
transactions, such as purchasing stocks, remitting
money. This service is often referred to asmobile
banking, or m-banking.

- MOBILE BROKERAGE - Stock market services

offered via mobile devices have also become more
popular and are known as Mobile Brokerage. They
allow the subscriber to react to market
developments in a timely fashion and irrespective
of their physical location.

- MOBILE AUCTION - Over the past three

yearsmobile reverse auctionsolutions have grown
in popularity. Unlike traditional auctions, the
reverse auction (or low-bid auction) bills the
- LOCATION BASED SERVICES - The location
of the mobile phone user is an important
piece of information used during mobile
commerce or m-commerce transactions.
Knowing the location of the user allows
forlocation-based servicessuch as:
Local discount offers
Local weather
Tracking and monitoring of people

- INFORMATION SERVICES - A wide variety of

information services can be delivered to
mobile phone users in much the same way
as it is delivered to PCs. These services
include:
News
allenges in Mobile Commer
-EVOLUTION OF DEVICES: Hardware
manufacturers are constantly coming out
with faster & better smartphones. The new
versions of the different OS are also getting
smarter by the day. Store owners need to
keep up with the pace of this evolution to
makes the best out of these hardware and
software updates. This ensures their apps
dont fall behind in the race.

-FRAGMENTATION OF DEVICE: Mobile

hardware industry is highly fragmented
especially when we talk of Android powered
devices. The challenge lies in developing
-PAYMENT SOLUTIONS: At its nascent stage,
most M-Commerce solutions would offer
only a handful of payment options to their
customers. But with the proliferation of
mobile wallets it has become a big
challenge to ensure customers keep
enjoying a wide range of payment options.
Without this, it is practically impossible to
bring down cart abandonments.

- SIMPLIFYING BUYING EXPERIENCE: M-

Commerce is crowded and there are dozens
of similar stores that are selling the same
products. With discounts drying up and
prices stabilizing between stores, the key to
success lies in simplifying buying
r to Peer Commerce - Defini
A Peer To Peer Service is a
decentralised platform whereby two
individuals interact directly with each
other, without intermediation by a
third-party, or without the use of a
company of business selling a product
or service.
The buyer and the seller transact
directly with each other via the P2P
service. Some P2P services do not
involve an economic transaction such
as buying and selling, but bring
together individuals to work on joint
Some examples of P2P services are :
1)OPEN SOURCE SOFTWARE
anybody can view or modify code for
the software.
2)BITTORRENT a popular anonymous
file-sharing platform where
uploaders and downloaders meet to
swap media and software files.
3)UBER a platform for car owners to
offer livery service to people seeking
a taxi ride.
4)SPOTIFY uses P2P networking to
efficiently stream real-time audio
content on-demand.