One Vision Final Board Report

Presented by: Bryan Curphey, John Drahozal, Luke Potnick,

Danny Quinn
Executive Summary
How the team will achieve success?
-Identifying our strengths and weaknesses. Always improving on our
weaknesses while continuing doing what is working within our company.
What is the companys product and its distinguishing features?
-Our company currently has 7 products, a well run marketing and
manufacturing system.
-The best of those being the slimmer laptop that appeals to the traveler
market segment.
-We had over 14 million in sales revenue. 22 million in gross profits, and 5
million in net income.
SWOT
Strengths:

-Continual Growth every quarter

-Average

-Adaption to changing market

-Team chemistry, stayed calm

Weaknesses:

-Slow start

-Uphill Battle
SWOT Cont.

Weaknesses Cont.

- Lack of R&D/product innovation

Wealth/future investment

Opportunities

New products, market research

Mercedes/Traveler

R&D

Uphill battle
SWOT Cont..
Threats:

-Majjic, Tech Bridge, AMMT

-Lack of R&D

- Wealth, lack of investment

-Vulnerability
Marketing
Strategy: Average prices:
Newest products & newest Slate 2.0= $3,050
markets Slim Shady= $3,360
Local vs Regional
Pricing dependent on what Genesis 2.5= $3,000
region Slate 4.0= $3,170

Slate 5.0= $3,240

Genesis 4.5= $3,340

Slimmer= $3,460
Sales
Quarter 9:

5 products

1,919 Units sold

$6,134,150 in Sales

COGS- $2,980,060

Quarter 10:

7 products

2,373 Units sold

$7,484,624 in Sales

COGS- $3,552,247
 Sales Cont.
Quarter 11:

6 products

2,998 Units sold

$4,373,752-COGS

$5,152,224 Gross Margin

Quarter 12 :

7 products

3,424 Units sold

$4,727,756-COGS

$6,467,344 Gross Margin

Manufacturing
We generally try to make an optimistic and pessimistic prediction of how many

units we could sell in a given quarter, run a factory simulation for both, and meet

somewhere in the middle depending on how much advertising we did, how many

stock outs we had in the previous quarter, and whether we made any

improvements to our products.

Manufacturing
Manufacturing
Human Resources
0.938 score on the balance scorecard.

Sales force productivity - 89

Factory worker productivity - 100

Located in every region, but paid below average in everywhere except

Latin America.
Performance Report
Financial Performance

21.13

Doubled from Q9-Q10 (8.94-17.96)

Stalled in Q11 due to lack of product

Market Performance

0.085

Major weakness due to lack of R&D

Performance Report
Marketing Effectiveness

0.741

Consistently the same score

Changed our approach

Investment in Future

2.730

Started off high.

Dropped at the end

Performance Report
Wealth

.606

Tripled at the end.

Roughly $2.7M in net income

Human Resource Management

.938

Invested too much early on

Performance Report
Asset Management

2.272

Stockouts hurt us

Inefficient with our products

Manufacturing Productivity

.634

Fixed Operating Capacity struggles

Performance Report
Financial Risk

.826

Took out loans and went from .98 - .72

Financing our R&D projects

Market share
Future Performance Expectation
Continue to be profitable due to new successful product.

Located in every region which saves to company money going

forward.

Need to do research and development! Currently have no product

with high brand judgement for workhorse.

Would not pay dividends at least for another year. Currently EPS is 28.
Lessons Learned
The importance of research and development.

Pay attention to detail.

Fire bullets instead of cannonballs.

Put the work in and the results will come.