Dr.

Hari singh gour University

Sagar (M.P.)
Department of Business Management
PPT ON MARUTI

Submitted To :- Submitted by:

Mr. Anil Kumar Kashyap Gaurav Vishwakarma
(Assistant Professor) B.B.A.- 2nd
HISTORY
Maruti was established in February 1981, though the actual production commenced only in 1983. It s
tarted with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern c
ar available in India. Its only competitors were the Hindustan Ambassador and Premier Padmini.Origi
nally, 74% of the company was owned by the Indian government, and 26% by Suzuki of Japan. As of
May 2007, the government of India sold its complete share to Indian financial institutions and no lon
ger has any stake in Maruti Udyog.

INTRODUCTION
Maruti Udyog Limited was incorporated in 1981 under the provisions of Indian Companies Act 1956 and th
e government of India selected Suzuki Motor Corporation as the joint venture partner for the company in 19
82. A JV was signed between Government of India and Suzuki Motor Corporation.
It was in 1983 that the Indias first affordable car, Maruti 800, 796 cc hatch back was launched as the compa
ny went into production in a record time of 13 month.More than half the number of cars sold in India wear a
Maruti Suzuki badge. They are a subsidiary of Suzuki Motor Corporation Japan. The company offer full ran
ge of cars from entry level Maruti 800 & Alto to stylish hatchback Ritz, A star, Swift, Wagon R, Estillo and s
edans DZire, SX4 and Sports Utility vehicle Grand Vitara.
MARKET SHARE
Maruti Suzuki India Limited commonly referred to as Maruti, is a subsidiary company of Japanes
e automaker Suzuki Motor Corporation. It has a market share of 37% of the Indian passenger rang
e of cars from entry level Maruti 800,Maruti Esteem and Alto, to hatchback Ritz, A-Star, Swift, Wa
gon-R, Estillo and sedans DZire, SX4, in the 'C' segment Maruti Eeco,Maruti Omni, Multi Purpos
e vehicle Ertiga and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-
produce and sell more than a million cars.

SWOT ANALYSIS
Strength
Major strength of MUL is having largest network of dealers and after sales service centers in the country.
Good promotional strategy is adopted by MUL to transfer its thoughts to the people about its products.
Maruti Suzuki recorded highest number of domestic sales with 9,66,447 units from 7,65,533 units in
the previous fiscal. It recently attained the 10million domestic sales mark.
 Weekness
Low interior quality inside the cars when compared to quality players like Hyundai and other new foreign play
ers like Volkswagen,Nissan etc.
Government intervention due to having share in MUL.
Younger generations started getting a great affinity towards new foreign brands
The management and the companys labor unions are not in good terms.

Opportunity
MUL has launched its LPG version of Wagon R and it was a good move simultaneously
MUL can start R&D on electric cars for a much better substitute of the fuel.
Marutis cervo 600 has a huge potential in tapping the middle class segment and act as a strong threat to Nano
New DZire from Maruti will capture the market share and expected to create the same magic as Maruti Esteem

Threat
Major players like Maruti Suzuki, Hyundai, Tata has lost its market share due to many small players like Vol
kswagen- polo.
Ford has shown a considerable increase in market share due to its Figo.
Tata Motors recent launches like Nano 2012, Indigo e-cs are imposing major threats to its respective competito
rs segment
China may give a good competition as they are also planning to enter into Indian car segment
Launch of Hyundais H800 may result in the decline of Alto sales
OBJECTIVE

Maruti Suzuki India Limited commonly referred to as Maruti, is a subsidiary company of Japanese automake
r Suzuki Motor Corporation. It has a market share of 37% of the Indian passenger car market as of Novembe
r 2012. Maruti Suzuki offers a complete range of cars from entry level Maruti 800, Maruti Esteem and Alto,
to hatchback Ritz, A-Star, Swift, Wagon-R, Estillo and sedans DZire, SX4, in the 'C' segment Maruti Eeco,
Maruti Omni, Multi Purpose vehicle Ertiga and Sports Utility vehicle Grand Vitara. It was the first company
in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an auto
mobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited
was renamed asMaruti Suzuki India Limited.

Milestone of Maruti
1. The Swift Dzire has been India's best-selling sedan for the last three years, starting with fiscal year
2014-15. It has sold 13.81 lakh units domestically and exports stand at over 60,000 units to countries i
n Asia, Africa, and South America.

2. The Swift Dzire has been India's best-selling sedan for the last three years, starting with fiscal year
2014-15. It has sold 13.81 lakh units domestically and exports stand at over 60,000 units to countries i
n Asia, Africa, and South America.
3. It crossed 1 lakh sales just 19 months after its launch in September 2009. The Next lakh came exac
tly a year later in September 2010.
new generation maruti suzuki dzire

4. Second generation arrived in February 2012. In keeping with the growing trend of subcompact sed
ans, this model sat under 4 metres in length. It added a petrol automatic variant to the mix for the firs
t time.

5.The second generation Swift Dzire saw the 500,000 unit sales mark being achieved in January 201
3. It went on to add another massive 2 lakh unit sales in just a year with 700,000 units coming in Jan
uary 2014.

6.Another two lakh sales were added in January 2015, and the big million came in June of the same y
ear.

7. Maruti added the AGS or automated manual transmission (AMT) to the Dzire range in January 20
16, on the diesel variant.
new generation maruti suzuki dzire
(New Maruti Suzuki Swift Dzire gets new alloys and two new colours)
8. It is the only sedan that you consistently find in the Top 5 best-selling cars in the Indian market.

9. Maruti Suzuki brings us the next generation of the Dzire in May 2017. It loses the Swift badge a
nd is expected to offer segment-first technology and connectivity options inside the cabin. Petrol, d
iesel, manual and AMT options will be on offer too of course.