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Pineapple Resort

Yong Park
BUSINESS PLAN PRESENTATION Shaniqa Roane
Jared Ross
Sakura Shu
Chenee Stone
Raihan Taleb
Organization Chart
Chenee Stone
General Manager

Yong Park
Assistant General
Manager

Sakura Shu Jared Ross Raihan Taleb Shaniqa Roane


Food and Housekeeping Engineering Front Desk
Beverage Manager Manager Manager Manager
Mission Statement
Provide a superior hospitality experience
Ensure guests maximum satisfaction
Create positive work environment
Achieve results to satisfy guests, employees, and
investors
Executive Summary
250 room hotel

Myrtle Beach, South Carolina

Exceptional, friendly, and relaxing environment

Moderately priced
Executive Summary Contd
Combined with an in-house restaurant, a hotel shop,
quick check-in/check-out, we are currently seeking
investment funds to renovate our guest rooms,
conference rooms, business services, in-room mini-
bars, and leisure club.

With the new amenities we are adding into our hotel,


the Pineapple Resort will build the fundamentals of a
highly profitable hotel venture.
Management Profile
Extensive hospitality backgrounds
Ensure all aspects of the hotel are managed
appropriately
Differentiate the type of services offered at our hotel
from our competitions
Build our reputation and attract frequent business
and leisure travelers
SWOT Analysis

Strengths
S W Weaknesses

Opportunities O T Threats
Strengths Location

High Tourist Attraction

Price Efficient for All Markets

Recreational Environment

Great Nightlife

Ideal Vacation Spot

High Staff Moral

Law Staff Turnover Ratio


Weaknesses Slow Off Season

Maintenance of Exterior Facilities

Renovation

Low Capital

High Renovation Cost


Opportunities Catered Events

Conventions

Package Deals

Tours

Wedding/Events
Threats Extreme Weather Concerns

Competition During Peak Season

Competition with Franchises


Why Franchise?
Better training for employees
Established business model
Increased capital opportunities
Low capital overlay
Brand Recognition
Hilton Hotel & Resorts
One of the most recognized
name in the industry
92 Years of experience
Target business and leisure
travelers
Meet one of their criteria of
locating at the vacation spot
Our amenities
1st Mortgage
1st Mortgage
Hotel Shop Mini-Bar Conference Room Leisure Club
Business Service Rooms Other Expenses

2%1%2%
10%

17%

1%

68%
2nd Mortgage
Renovation Capital Cost Percentage

Leisure Club $838,093.74 42%

Conference $501,875.00 25%


Room
Others $660,031.26 33%

Total $2,000,000.00 100%


2nd Mortgage
Renovation Cost

33% Leisure Club


42% Conference Room
Other

25%
Current Strategies
After speaking with our guest speakers, we have made
many adjustments in terms of our strategies for the current
year.

Analysis Our Numbers


Understanding Our Revenue
Focus on Staff and Guest Satisfaction
Focus on Marketing
Direct Sales Force
Business Press
Room Rate Adjustment to Fit Off-Peak Seasons
Increase Conference Room Rate Per Guest
Hotel Reflection
Year One Current
20% Occupancy 40% Occupancy
Revenue- avg. Revenue-avg.
$250,000/Month $600,000/Month
Gross Operating Profit High Staff Satisfaction
11.88% Gross Operating Profit 50%
REVPAR $27.18 REVPAR $41.67
Last Years Financial
Q1 Q2 Q3 Q4

Room Sales $ $
$ 368,105.00 $ 492,465.00
645,115.00 745,225.00
Food Revenue $ $
$ 112,983.00 $ 184,603.00
1,139,172.00 401,753.00
Beverage
Revenue $ 55,561.00 $ 102,897.00 $ 131,656.00 $ 75,987.00

Other Sales $ $
$ 7,959.00 $ 11,432.00
15,139.00 19,747.00
Total Revenue $ 544,608.00 $ 1,902,323.00 $ 1,298,381.00 $ 764,487.00
Last Years Revenue
Q1 Revenue Q2 Revenue

10% 1% Rooms 5% 1% Rooms


Food 34% Food
21% Beverage Beverage
Other Other
68% 60%

Q3 Revenue Q4 Revenue

10% 2% Rooms 10% 1% Rooms


Food Food
Beverage 24% Beverage
31% 57%
Other 64% Others
Current Year Hotel Status Based on Room Occupancy Percentage
70%

60%

50%

40%

Percent Occupancy

30%

20%

10%

0%
Starting Ppint Q1 Q2 Q3
Current Year Hotel Status Based on
Income After Taxes
1500000

1000000

500000

Income After Taxes 0


Last Year Q1 Q2 Q3

-500000

-1000000

-1500000
Team Reflection
Up & Down Experience
Success= Team Effort

What Weve Learned

Communicate Effectively Have Fun


Be Open-Minded Adjust Accordingly
Be Creative Use Work Experience
Take Chances
Make Educated Decisions
Voice Your Opinion
Sources
HOTS Scorecard
HOTS Online Financial Statements
Official Hilton Worldwide Website
HOTS Online Handbook