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Part II:
Strategic Choices
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.2
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.3
Strategic choices
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.4
Strategic Choices
6: Business Strategy
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.5
Learning outcomes
Business strategy
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.7
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.9
Generic strategies
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc., from Competitive Advantage: Creating and Sustaining Superior Performance by
Michael E. Porter. Copyright 1985, 1998 by Michael E. Porter. All rights reserved.
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.11
Cost-leadership
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.12
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.13
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.14
Differentiation strategies
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.15
Source: Simplified from Figure 1, in D. Gursoy, M. Chen and H. Kim (2005) The US airlines relative positioning, Tourism Management, 26, 5, 5767: p. 62.
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.16
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.17
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.18
Porter argues:
It is best to choose which generic strategy to
adopt and then stick rigorously to it.
Failure to do this leads to a danger of being
stuck in the middle doing no strategy
well.
The argument for pure generic strategies is
controversial. Porter acknowledges that the
strategies can be combined (e.g. if being
unique costs nothing).
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.19
Source: Adapted from D. Faulkner and C. Bowman, The Essence of Competitive Strategy, Prentice Hall, 1995.
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.22
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.26
Strategic lock-in
Interactive strategies
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.29
Source: Reprinted by permission of Harvard Business Review. Exhibit from A framework for responding to low-cost rivals by N. Kumar, December 2006. Copyright 2006 by the
Harvard Business School Publishing Corporation. All rights reserved.
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.30
Hypercompetition
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.31
Interactive strategies in
hypercompetition
Four key principles:
Cannibalise bases of success
Series of small moves rather than big
moves
Be unpredictable
Mislead the competition.
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.32
Source: Adapted from Competitive Strategy: Techniques for Analysing Industries and Competitors, The Free Press, by Michael E. Porter. Copyright 1980, 1998 by The Free Press.
All rights reserved.
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.33
Game theory
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.34
Prisoners dilemma
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.35
Four principles:
Ensure repetition
Signalling
Deterrence
Commitment.
Johnson, Whittington, Scholes, Angwin and Regnr, Exploring Strategy Powerpoints on the Web, 10th edition Pearson Education Limited 2014
Slide 6.36
Summary (1)
Summary (2)