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THEORIES
PREPARED BY:
KOK JIA XUAN, LOW LOO KEN, PHAN CHEI
KUAN,
SOON MING HUI, YAP SZE MIIN, YII WAN
JIUN
FOUNDERS
BEHAVOURIS THEORY
T
Ivan Pavlov Classical Conditioning
(1849 1936) (Stimulus Response)
B. F. Skinner Operant Conditioning
(1904 1990) (Reinforcement /
Punishment)
Albert Bandura Classical & Operant
Conditioning
(1961) Behaviour is learnt
from the environment
through the process of
observational learning
(imitation Bobo Doll
BEHAVOURIST THEORY
J. B. Watson Father of Behaviourism
The science of observable
behaviour
Environment shapes
behaviour
Conditioning (Little Albert
experiment) emotions
could be conditioned
responses (frightening
sounds with the toys)
BEHAVOURIST THEORY
Sigmund Freud Founding father of
(1990, 1905) psychoanalysis (talking
cure): method for treating
mental illness
Topographical model of
the mind
Conscious Mind: focus
our attention
Preconscious Mind: Can
be retrieved from our
memory
Unconscious Mind: Act
as repository (Primitive
wishes and impulses
stored in mind)
Eg: Repression is believed
to be caused by the
BEHAVOURIST THEORY
Sigmund Freud Structural model of the
(1990, 1905) mind
ID: Meeting basic needs, if
not met, a person
becomes tense or anxious