Packaging

Presentation
Created
By:
Cora Dale
Natalie
Santander
Sofia Martin
1.
Original
Packaging
of the Eagle Popped Crisps
placeholder
Drawbacks/Dimensions

117cm of unused airspace

22.5% of airspace is unused
Non recyclable
2cm*20cm*13cm

Volume= 520cm
Surface Area= 652cm
Drawbacks

117cm of unused airspace

22.5% of airspace is unused
Non recyclable

Volume= 520cm
Surface Area= 652cm
Drawbacks

117cm of unused airspace

22.5% of airspace is unused
Non recyclable

Volume= 520cm
Surface Area= 652cm
HOW TO FIX?
Make the bag smaller to get rid
of unnecessary airspace.
2.
New Packaging
of the Eagle Popped Crisps
New Dimensions

11cm of unused airspace

2cm*18cm*11.5cm
2.7% of airspace is unused

Volume= 414cm
Surface Area= 532cm
You can also split your content

White Black
Is the color of milk and Is the color of coal,
fresh snow, the color ebony, and of outer
produced by the space. It is the darkest
combination of all the color, the result of the
colors of the visible absence of or complete
spectrum. absorption of light.
Yellow Blue Red
Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the and because of this
lemons. In the deep sea. It is it has historically
spectrum of visible located between been associated
light, yellow is found violet and green on with sacrifice,
between green and the optical danger and
orange. spectrum. courage.
Selling Points

These changes allow the company to use less

money to produce the packaging whilst still being
noticeable
The packaging could be eco-friendly by using
recyclable materials but overall the package is
now more desirable for consumer and
manufacturer
When we put the the product inside the prototype
packaging, it had just enough space with a small
amount of unused air space, so the chips wont
get crushed (benefits manufacturer & consumer).