Tobacco use on Arkansas Tech campus

Team Project
SITUATION

With the amount of students at Arkansas Tech University, the amount of smokers
on campus is probably considerably high.
The students on campus are not getting the proper information of the long term
effects of smoking.
Students and the public not only need to have the knowledge of the effects of
smoking but also what it does to the environment.
Deaths are at a high when it comes to the number of deaths each year caused by
smoking. Not only this, but people exposed to second hand smoke are being
effected as well.
Survey results
Out of the people that we surveyed, 59% of them were enrolled as
college students and the other 41% were not enrolled as a college
student.
Out of the people we surveyed, 39 % were females and 61% were
males.
Out of the people that we surveyed, only 20% of them were smokers.
Only 29% of the people surveyed live on campus.
All of the college students that answered the survey said that they
were not allowed to smoke on campus. We are hoping that all of this
helps it stay that way.
If quitting smoking improved your academic grade, would this
encourage you to stop smoking?
35%
30%
25%
20%
15% 31% 32%
10% 20% 17%
5%
0%
Yes No Maybe N/A

Only 31% of the people that we surveyed said they could be

encouraged to quit smoking to help their academic grade. This is
really shocking to know that smoking is more important than
some peoples academics.
How aware are you of the effects that
smoking has on your body?
100%
80%
60%
40% 78%
20%
0% 10% 7% 5% 0%

Only 78% of the people surveyed were very aware of the effects
smoking has on your body. This just goes to show that there needs to
be more information given on campus and off to help people
understand more about the risks of smoking.
How aware are you of the effects that
smoking has on the environment?
70%
60%
50%
40%
30% 61%
20%
10% 21%
0% 5% 5% 0%

Only 61% of the people that were surveyed were very aware of the
effects smoking has on the environment. This not only effects the ones
smoking, but everyone else as well. We need to get the word out there
so that people realize what it is doing to the environment around us.
 How many cigarettes are smoked each
week by the people that are smokers?
0.4
0.35
0.3
0.25
0.2
37% 37%
0.15
26%
0.1
0.05
0 0%
1 to 5 6 to 10 11 to 20 More than a pack
 Do you care to learn more information about the
effects smoking has on your health and the
environment?
35%
34%
34%
33%
33% 34% 34%
32%
32% 32%
31%
Yes No Maybe

It is baffling how many students do not care to learn about how

smoking effects health and the environment. This is an important
issue and needs to be a bigger priority to some people.
 GOAL
Our goal is to help raise
awareness about all the effects
of smoking on your health as
well as the environment.
 OBJECTIVES
Motivational: To have a strong positive impact on our target audience by sharing our
data about the effects of smoking.
Motivational: To have a college campus tobacco-free policies that are clearly and
consistently communicated. Applied and enforced reduced tobacco use among
students, staff and visitor.
Motivational: By August 18 have policies in place and be a tobacco free campus.
Informational: Address all aspects of tobacco use.
Informational: By May 16 we will increase the awareness of the effects of smoking.
Informational: By May 16 we plan on decreasing the number of smokers in the Tech
Community.
 STRATEGIES AND TACTICS
Strategy: Forbid tobacco use by students, staff and
visitors on all college grounds and at all school sponsored
events.
Strategy: Provide comprehensive tobacco
Tactics: prevention education.
Adopt firm policies for all college properties and events.
Prohibited tobacco use by teachers and other school Tactics:
staff as well as visitors Have a seminar about all aspects of tobacco
use, including the short and long term negative
Strategy: To have college campus tobacco-free policies health effects, social acceptability, social
that are clearly and consistently communicated. Applied influences, negative social consequences, peer
and enforced reduced tobacco use among students, staff norms and peer pressure, resistance, and
and visitors. refusal skills.
Make a brochure.
Tactics: Marketing and advertising campaign.
Advise students of this change as well as staff.
Provide forms for staff and students to sign to let them
know we are a tobacco free campus.
 STRATEGIES AND TACTICS
Strategy: Get the word out there not only by educating on the effects of smoking on health and the environment but have
real life examples of what can happen.

Tactics:
Have people come speak that have experienced the negative effects of smoking. This could include people who have
lost loved ones due to tobacco use.
Show videos of what your lungs look like after smoking cigarettes.
Show videos of what your mouth can look like after using dip or chewing tobacco.

Strategy: Make sure that the proper discipline is taking place when somebody is caught smoking or using tobacco on
campus.

Tactics:
Get with public safety and see if there are rules that can be set in place for people who break the tobacco policy.
Have fines set for people who get caught using tobacco on campus.
Penalties could also include community service hours dedicated to help aid public safety department .
Timetable and Scheduling
March 21, 2016 April 7, 2016
Adopt plans for a tobacco free campus Arrange and get survey questions together.
March 29, 2016 Lunch to inform them of the policies and plans at 11:30
Meet with Student Services to discuss the plan at 10 am Communicate plans for tobacco free campus to be
Create posters and brochures sent out to students and staff.
April 1, 2016 April 11, 2016
Get a speaker who has experienced the negative effects Hand out and send out surveys electronically
of smoking. April 14, 2016
Get videos to show what your lungs look like after Get with public safety and see if there are rules that
smoking. can be set in pace for people who break the tobacco
Get videos of what your mouth looks like after using dip policy.
or chewing tobacco. Put together fines that can be set in place for who gets
April 3, 2016 caught using tobacco.
Put together a social media page to promote tobacco April 19, 2016
free campus Send out emails to students and staff electronically by
April 4, 2016 email for them to be aware of a tobacco free campus
Meet with the Board of Directors on campus to discuss Place posters and brochures around campus
the plan at 9 am Hand out brochures and customized totes at sporting
events
April 23, 2016
Put together forms for staff and students to sign to let them know we are a tobacco free campus.
April 26, 2016
Completed survey due back
April 30, 2016
Have speakers come to Tucker Coliseum to speak to the student body and staff.
Show videos of negative effects of tobacco.
Promote social media page at this event
May 2, 2016
Distribute the forms for staff and students to sign to let them know we are a tobacco free campus.
Ongoing:
Include rules and regulations to be signed for prospective students in packet
Include brochures for prospective students
Meet monthly to keep updates on the progress of the new policies for the tobacco free campus
Continue to improve the other ways to help students and staff from smoking not only on campus but
period.
Budget
Evaluation Methods
Determine how many people are viewing and getting involved in the Facebook advertisement page.

Determine how many people actually attended the guest speakers to get an idea of how many
people are getting involved.

Determine how many people have signed forms saying that they are aware of Tech being a tobacco
free campus. This is a very important one because we want to make sure that the students are
aware of the policies.

Determine how many people are going to the luncheons to get information on the policies, plans,
and procedures. This can also help us to determine whether not we should have more of these in
the future and how effective they really are.

Determine and keep track of how many brochures are given out to be able to roughly estimate how
many people are really getting the message and how effective the brochures are. Also, if brochures
are being put in classrooms, cafeteria, etc., determine how many are being picked up versus how
many we have put out.
 Monitor how many people we see smoking or using tobacco on school grounds or campus
events versus how many people are being punished for using.

Determine how effective the fines and rules are from keeping people from using tobacco on
campus.

Keep track of the progress of Tech becoming a tobacco free campus.

Determine where the meeting will be held to discuss policies as well as time and how many
times will we have to meet before policy is set in place.

Determine the use of tobacco that is used on campus as well at sporting events to determine
how many people are smokers.
Conclusion

After gathering all our research and looking at the big picture, we have come
to realize that we need to strive to help bring better awareness on campus,
as well as the community to help keep our students safe and healthy.
More information needs to be given to the students at Arkansas Tech
University about the effects of smoking on our health as well as the
environment.
We have determined that Public Safety needs to take steps to get more rules
set in place for people who break the tobacco policy.