College drinking

Commercial interests fuel the fire of

college drinking. The pricing and the
availability of alcohol in surrounding
areas influence consumption.
 The culture of college drinking is
handed down by and through
generation of college drinkers,
reinforcing the notion that alcohol is
necessary lubricant for social
interaction and success
 This is a worldwide
phenomenon
This culture is handed down by and
through generations of college
drinkers, reinforcing the notion that
alcohol is necessary lubricant for
social interaction and success.
Data from several national survey in
the US
4 out of 5 college students drink
 Half of the student drinkers engage
in heavy episodic consumption
 Factors that influence student
drinking behavior
Biological and genetic predisposition
Belief system and personality
Expectations of the effects of alcohol
Geographical location