A Presentation for Design 9 Thesis Class

By Arch. Gregoria M. Mercado

* The American Heritage Dictionary of the English Language, Fourth Edition
copyright 2000 by Houghton Mifflin Company. Updated in 2009. Published by
Houghton Mifflin Company
a. A detailed intensive study of a unit, such as a corporation or a corporate
division, that stresses factors contributing to its success or failure.
b. An exemplary or cautionary model; an instructive example

* Based on WordNet 3.0, Farlex clipart collection. 2003-2012 Princeton University,

Farlex Inc.
an investigation of the component parts of a whole and their relations in making
up the whole.

* http://www.businessdictionary.com/definition/case-study.html#ixzz2bW9WL2t7
Documented study of a specific real-life situation or imagined scenario, used as a
training tool in business schools and firms. Students or trainees are required to
analyze the prescribed cases and present their interpretations or solutions,
supported by the line of reasoning employed and assumptions made.
* To give your proponent more information about
the project through investigation of existing
structures or otherwise which are related to
the one being proposed.
* Actual gathering of information from existing
local structures is highly advisable.
* A combination of three(3) Case Studies shall be
presented:
* Set of two foreign and one local
* Set of two local and one foreign
* FOR EACH CASE STUDY:
* Title and Sources
* Summary
* Critique
* Significance
* Objective
* Analytical Framework
* Description and comparative analysis of the cases
* Recommendation for application
TITLE AND SOURCES
WRITTEN CASE STUDY
* Who is the author of the case study?
* What is the title and date of the publication?
* Consider items which will reflect the reliability of
your source.
* SUMMARY

* Talk about what the case study is all about

briefly.
* Critiquing is an important aspect of the Case Study.
* The term 'critique' derives, via French, from
Ancient Greek (kritik), meaning "the
faculty of judgement", that is, discerning the
value of persons or things.
* Oxford English Dictionary
* Critique is a method of disciplined, systematic
analysis of a written or oral discourse.
* Wikipedia
* A critique is a critical essay or commentary,
especially on artistic work.
* Collins English Dictionary
* The critique should include photos,
illustrations of case studies showing plans and
other architectural presentations.
* SIGNIFICANCE OF THE CASE TO BE STUDIED
* What is the importance of this study to your
project?
* OBJECTIVES OF THE CASE STUDIES
* How can the case studies be beneficial to your
project?
* What lessons do you want to obtain from the
case studies?
* ANALYTICAL FRAMEWORK
* The purpose of an analytical framework is
to give the study an analytic and disciplined
methodology allowing a systematic
evaluation of the data and thus enable the
researcher to identify the main data needed
to come to a conclusion. Jennifer C Barrett

* How did you go about or what are the

approaches that you have adapted in your
analysis of the case studies?
Design Project Application
Problem of characteristics/ to the thesis
the case solutions project
study observed
* DESCRIPTION AND COMPARATIVE ANALYSIS OF THE CASES
* Table Form
Characteristics Case Study 1 Case Study 2 Case Study 3
Total area
No. of storeys
Technology used

Identify other characteristics which you can compare, such as form,

building height, important spaces and features, etc.
* RECOMMENDATION - APPLICATION
* What are the design lessons, measures, and
interventions that you will apply to your project
which you have learned from the case studies?
* Title: Mall of Asia Arena: An Architectural Eyecon
* Source : http://mallofasia-arena.com/index.php/about/about-mall-of-asia-arena
* Text:
* The Mall of Asia Arena, the latest and biggest venture to rise at the foremost
entertainment and retail destinationthe Mall of Asia complexis figuratively and
quite literally an architectural eyecon. Priding itself on exceptional and world-
standard amenities unique in all of Southeast Asia, the Mall of Asia Arena shall
perfect the integrated shopping and entertainment experience at the Mall of Asia
complexa commitment linked to its vision of changing the game, elevating
entertainment.

* Owned by SM Investment Corporation and managed by West Avenue Theatres

Corporation, also the managing arm of SM Cinema, the Mall of Asia Arena began
construction in 2010. The distinctive eye-shaped facade symbolizes the Mall of Asia's
Arenas promise of delivering top-notch entertainment to its audience.
* Other facts from the written study:
* LAND AREA - 64,085 square meters.
* CONCEPTS - The Mall of Asia Arenas eye-shaped exterior seeks to channel
the message that every single event to be held in its premises will surely
be a feast for the eye.
* CAPACITY - A seating capacity of 15,000, with a full-house capacity of
20,000.
* FEATURES - This five-level ultramodern events venue also boasts of
Robbins floorings, eight-sided, center-hung scoreboards by Daktroniks,
retractable Spalding basketball goals and an LED ribbon boardsall of NBA
standards. CCTV cameras will be provided by Mobotix, the same company
that equips the Vatican Apostolic Library at the Vatican with professional-
grade, high-resolution security devices.
* SPACES AND CIRCULATION The Mall of Asia Arena is designed with 16
comfortable smoking lounges. For ease-of-access, there are 10 elevators
available in the premises. 34 units of escalators are also employed, with
8 units in each of the floors. To add, special access lanes for PWDs are
also provided for.

To comply with international standards, the Mall of Asia Arena also has
four dug-outs, a mess hall for an events technical team, a room
exclusive for press conferences and even a special area for meet-and-
greet affairs.
* Parking-wise, the Mall of Asia Arena has more than 2,000 parking spaces
located on the south side of the mall, with an additional 1,400 more
accessible at the neighboring Mall of Asia Arena Annex (MAAX) building.
* The Mall of Asia Arena Premier Suites

* The Mall of Asia Arena is the first events venue not only in the country
but in the entirety of Southeast Asia to introduce corporate suites
private deluxe rooms more known as the executive or the luxury box
in arenas in the United States. Located just above the lower box
section, the Mall of Asia Arena Premier Suites are furnished with its
own restroom, a mini bar, comfortable furnishings and a glass-paneled
viewing deck complete with plush theater seats. 31 of these suites
referred to as Premium Suitesare being leased on a long-term basis.
10 Events Suites are also available for a per-event basis lease. The
Premium Suites can go for about P9 million to P12 million and entitles
suite-holders season pass for all of Mall of Asia Arenas entertainment
and sporting events.
* The Mall of Asia Arena as a culinary destination

* It has two first-class restaurants in its premises: A private

restaurant called Premier Cafe by Raintree is located at the third
level while another restaurant at the second floor is run by the
Manila Hotel Group. A food court area appropriately named
Hawkers Alley serves appetizing cuisine which can be sampled
only at the Mall of Asia Arena.
* Technology
Transportation
* Live Beaming Capability to any SM Cinema Nationwide
* Technologically-enhanced internal crowd and traffic Shuttle bus service on special play dates
control Valet parking service
* Wi-Fi available Taxi service and waiting area
* Production Friendly Driver's lounge at the car park
* 4-Hour Set-up
Security and Convenience
* Basic sounds and lights availability
* Plug and Play Set-up PWD Access
* Press Room Mobile package counter
* World Class Dressing Room CCTV security system
Pick-up Center
* State-of-the Art Dug-out and Shower Rooms
Paging System
* Complete Amenities Smoking Lounge in all floors
* Bundled ticket
* Corporate or VIP boxes with complete amenities
* Exclusive Sports Bar
* Merchandise Shop
* Branded Coffee Shop
* Catering (Hotel standards)
* Mall of Asia Arena Club lounge
The Mall of Asia Arena was conceptualized to be an architectural
eyecon as part of the vision of the owners of the Mall of Asia of
changing the game, elevating entertainment. This is evident in the
shape of its faade. Its aesthetics and details of its construction were
thoroughly conceptualized and well studied.
It has private deluxe rooms which are rented out and equipped with
restrooms, mini bars, comfortable furniture, and glass-paneled viewing
decks. Restaurants are found on the first, second, and third levels.
There is also a club lounge for its members. To comply with
international standards, there are four dug-outs with shower rooms and
dressing rooms, mess hall for the technical team, a press room, and
meet and-greet areas. Parking is provided through the car park and
the MAAX parking building which accommodates 1,400 cars. There are
10 elevators and 34 escalators. The total area is 64,085 sq.m. with a
seating capacity of 15,000 and a full-house capacity of 20,000.
Critique: The plan for a basketball stadium reflects the concept of the
arena as an eyecon. The second scheme reflects its flexibility to be
used as a venue for other purposes like concerts.
The flexibility of the plan allows
different arrangements and
prices based on what event was
happening.
This photo taken from the General Admission area shows that there is still a
good panoramic view of the ongoing basketball games from the highest point.
This photo was taken from the fourth floor shows the expanse of the
basketball court which follow international standards.
This photo taken from the second lobby offers a vantage view
of the court and players of an ongoing game.
This photo shows the arrangement of the various seats in the arena which
follows regularity in its whole length except for the sides which are divided into
pie slices. It means more people can enjoy the shows or games.
View of the ceiling showing steel supports to the roof, lighting and
supports for the electronic scoreboard. This shows the structural
system for the ceiling.
SIGNIFICANCE:
The MOA ARENA is an important example of a stadium that can be an
international venue for concerts and sports.
OBJECTIVES:
As an international venue, the way that the facilities have been
designed and its compliance with international standards can be a guide
in the development of the thesis on similar sports facilities.
 Analytical
Ways andFramework
Means of Housing goods and
services:
Providing Housing:
A. Monetary Factors:
A. Program 1. Income Vs. Cost
Classification
and Costs 2. Assets
B. Terms of Unit and B. Non-Monetary Factors:
Land Disposition 1. Accessibility
C. Physical 2. Security of Tenure
Standards 3. Physical Standards
Offered Acceptance
a) Community
D. Funding and b) Housing
Management c) Facilities
Policies
TEACHERS VILLAGE:
1. Teachers Bliss Condominium II
2. Balintawak Medium Rise Housing

Gateway Near North Gateway Near

Luzon Expressway Quirino Avenue
Ways and Teachers Bliss
Means Condominium II
A. Program Self-sustained development
Classification and (220 res. Units 3 Types)
Original land area 4.88 has.
Costs Current land area 2.70 has.
Original Cost of land Php 2.863 M
Building Cost Php11.149 M
Project Duration 1981-1983
Balintawak Medium
Rise Housing
Medium Rise Housing
(92 Units 4 Types)
Land area 1,380 sq.m.
(Tulungan Center of TBC II)
Cost of Land Php . 815 M
Building Cost Php 37.038
Project Duration 1999-2000

Escalation of building
construction costs
while land area and
no. of units decrease
Ways and Teachers Bliss Balintawak Medium
Means Condominium II Rise Housing
B. Terms of Unit Original Contract Contract
and Land Sell Unit and Lease Land Leasehold with Option to
Changed to Purchase
Disposition Sell Unit and Land Cost of Unit Lease (2000)
Cost of Units sold outright (1983) Php 1,094 2,827/ mo.
Php 74.48k- 82.32k
Cost of Amortization (1983)
Php 830 911/ mo.
Cost of Lease (1983)
Php 479-500/ mo.
Cost of Lots (2000) P798/sqm

Contracts changed
and costs of lease
have increased 3-4x
Design and construction of more self-sustained developments which can help
beneficiaries have additional income sources to help pay for housing costs.

Law that prohibits a change in project classification and land use.

Beneficiaries should be involved at the start of the project for assessment of their
expectations especially for their affordability level. Other poverty assessments
should be done at an interval of 5 years after occupation of units to assess benefits
and problems.
* If any of you lacks wisdom, let him ask of God,
who gives to all men generously and without
reproach and it will be given to him.
* But let him ask in faith without any doubting. For
the one who doubts is like the surf of the sea
driven and tossed by the wind. For let not that man
expect that he will receive anything from the
Lord. (James 1:5-7)
* But to those called by God to salvation, both Jews
and Gentiles, Christ is the power of God and the
wisdom of God. (1 Corinthians 1:24)