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ANALYSIS
EU-RENT CAR RENTALS
TEAM 5
AGENDA
SA_TEAM 5
BUSINESS GOALS AND OBJECTIVES
Regain annual client base growth back to 10% per year with the next five
year time frame to maintain leadership position.
SA_TEAM 5
PROBLEM STATEMENT
OVER THE PAST YEARS, ANNUAL CLIENT BASE GROWTH HAS DECREASED FROM 10% TO
6.5% ATTRITBUTING TO BOTH STAGNANT REVENUE AND STEADY INCREASE IN OPERATIONS
COST. THIS HAS LED TO DROP IN PROFIT BY 3% AND 5% RESPECTIVELY IN THE PAST TWO
YEARS FOR THE RETAIL DIVISION.
SA_TEAM 5
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Wide geographical reach Cumbersome reservation
with over1000 branches process
across Europe
Distribution of customer
Flexible drop-off and pick blacklist is time consuming
up of cars at different and prone to error
locations across Europe Branch reservation and
Inventory system are
Loyalty Incentive Scheme localized
No interface between branch
Consolidation of customer reservation and CCS
Low customer retention
data across all branches
through CCS
THREATS OPPORTUNITIES
Extend the reservation
Competitors already using
mobile capability to book process through call center
rentals and self service channel
Project Managers
SME
End User
Solution Architect
Tester
Quality Assurance
Low High
Interest
SA_TEAM 5
STAKEHOLDER ANALYSIS
( RACI MATRIX)
CEO VP` DIRECTOR PROJECT BUSINESS SME IT
S MANAGERS ANALYST SUPPORT
IDENTIFY PROBLEM OR A A C C R C C
OPPORTUNITY
RECOMMEND ACTION I I I A R C A
SA_TEAM 5
CURRENT STATE ANALYSIS
Corporate Customer System Reservation and Inventory
(CCS) System
Contains Customer
Information : A local version of the
Customer Name Reservation and Inventory
Drivers license details Systems based on personal
Membership number computers connected to a
Loyalty scheme member local server
details.
Branch specific.
Access to all branches. No Interface
A branch cannot book a
No additional customer
reservation for vehicle pick-up
information such as late
at another location.
returns, problems with
No information regarding
payments and damage to
inventory at another location.
cars.
SA_TEAM 5
Customer Blacklist - Maintained by Head Office
- Distributed bi-weekly via email.
BUSINESS PROCESS AS IN
Request
Car Return and
received from
assignment payment
customer
EU rent\current state.p
SA_TEAM 5 f
FUTURE STATE
Problem/Current Root Causes New
Limitations Capabilities/Features
Inefficient computing Time consuming and Including additional
environment for erroneous update of information such as late
reservation. blacklisted customers returns, problems in
payments to the CCS to
get blacklisted customers
SA_TEAM 5
THANK YOU
SA_TEAM 5