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Think .. Matrix !

Ten useful matrices


BCG Matrix

Question Stars
Stars
Question Marks
Marks
High
High

Low
Low Market
Market Share
Share High
High Market
Market Share
Share
High
High Market
Market Growth
Growth High
High Market
Market Growth
Growth
Rate
Growth Rate

Select
Select and
and Divest
Divest Invest
Invest
Market Growth

Dogs
Dogs Cash
Cash Cows
Cows
Market

Low
Low Market
Market Share
Low

Share High
High Market
Market Share
Low

Share
Low
Low Market
Market Growth
Growth Low
Low Market
Market Growth
Growth

Liquidate
Liquidate Milk
Milk

Low
Low High
High

Relative
Relative Market
Market Share
Share
Mckinsey Matrix
High
High
Low
Low Business
Business Strength
Strength Medium
Medium Business
Business Strength
Strength High
High Business
Business Strength
Strength
High
High Market
Market Attractiveness
Attractiveness High Market Attractiveness
High Market Attractiveness High Market Attractiveness
High Market Attractiveness
Build
Build Selectively
Selectively Invest
Invest &
& Build
Build Leader
Leader :: Protect
Protect
Attractiveness
Market Attractiveness

Medium
Medium

Low
Low Business
Business Strength
Strength Medium
Medium Business
Business Strength
Strength High
High Business
Business Strength
Strength
Medium
Medium Mkt.
Mkt. Attractiveness
Attractiveness Medium
Medium Mkt.
Mkt. Attractiveness
Attractiveness Medium
Medium Mkt.
Mkt. Attractiveness
Attractiveness
Harvest
Harvest Select
Select &
& Manage
Manage Select
Select &
& Build
Build
Market

Low
Low Business
Business Strength
Strength Medium
Medium Business
Business Strength
Strength High
High Business
Business Strength
Strength
Low
Low

Low
Low Market
Market Attractiveness
Attractiveness Low
Low Market
Market Attractiveness
Attractiveness Low
Low Market
Market Attractiveness
Attractiveness
Divest
Divest Manage
Manage &
& Earn
Earn Protect
Protect &
& Refocus
Refocus

Low
Low Medium
Medium High
High

Business
Business Strength
Strength // Competitive
Competitive Strength
Strength
Ansoff Matrix
Markets
New Markets
Existing
Existing Products
Products New
New Products
Products
New
New Markets
Markets New
New Markets
Markets

Market
Market Development
Development Diversification
Diversification
New
Markets
Markets

Markets
Existing Markets

Existing
Existing Products
Products New
New Products
Products
Existing
Existing Markets
Markets Existing
Existing Markets
Markets

Product
Product Development
Existing

Market
Market Penetration
Penetration Development

Existing
Existing Products
Products New
New Products
Products

Products
Products or
or Services
Services
Risk Management Matrix
Probability
High Probability Some
Some concern
concern Priority
Priority

Low
Low Impact
Impact High
High Impact
Impact
occurrence

High
High Probability
of occurrence

Probability High
High Probability
Probability

Checks
Checks to Plan
Plan
High

to
Limit
Limit risks
risks Contingency
Contingency
Low
Low concern
concern High
High concern
concern
Probability of

probability
Low probability
Probability

Low
Low Impact
Impact High
High Impact
Impact
Low
Low Probability
Probability Low
Low Probability
Probability

Ignore
Ignore &
& Adapt
Adapt &
& Reduce
Reduce
Low

Deal
Deal when
when occurs
occurs Consequences
Consequences
Low
Low Impact
Impact High
High Impact
Impact

Likely
Likely Impact
Impact
Stephen Coveys Time Management Matrix

Quality
Quality &
& Personal
Personal Leadership
Leadership Necessity
Necessity
Not
Not Urgent
Urgent Urgent
Urgent
Important
Important

Important
Important Important
Important
Focus
Focus on
on Goals
Goals Manage
Manage Critical
Critical activities
activities
Health
Health Crisis
Crisis
True Recreation
True Recreation Deadlines
Deadlines
Relationship
Relationship Building
Building Pressing
Pressing Problems
Problems
Preparations
Preparations && Action
Action Plan Medical
Medical emergencies
Importance

Plan emergencies
Importance

Deception
Deception Waste
Waste
Important
Not Important

Not
Not Urgent
Urgent Urgent
Urgent
Not Important
Not Important Not
Not Important
Important
Avoid
Avoid Distractions
Distractions Avoid
Avoid Interruptions
Interruptions
Popular
Popular activities
activities Trivia
Trivia
Interruptions,
Interruptions, some callers
some callers Time wasters
Time wasters
Not

Proximate,
Proximate, pressing
pressing matters
matters Escape
Escape Activities
Activities
Some
Some mail,
mail, reports
reports ,, meetings
meetings Junk
Junk ,, Mindless
Mindless Web
Web Browsing
Browsing etc.
etc.

Not
Not Urgent
Urgent Urgent
Urgent

Urgency
Urgency
Efficiency and Effectiveness Matrix
Efficiency
High Efficiency
Low
Low Effectiveness
Effectiveness High
High Effectiveness
Effectiveness
High
High Efficiency
Efficiency High
High Efficiency
Efficiency
Things)
(Right Things)

Right
Right Things
Things Right
Right Things
Things
High

Wrong
Wrong Way
Way Right
Right Way
Way
Efficiency (Right

Efficiency
Low Efficiency

Low
Low Effectiveness
Effectiveness High
High Effectiveness
Effectiveness
Low
Low Efficiency Low
Low Efficiency
Efficiency

Efficiency Efficiency

Wrong
Wrong Things
Things Wrong
Wrong Things
Things
Wrong
Wrong Way Right
Right Way
Low

Way Way

Low
Low Effectiveness
Effectiveness High
High Effectiveness
Effectiveness

Effectiveness
Effectiveness (Right
(Right way)
way)
Fred Nickols Strategy and Execution Matrix

Flawed
Flawed Strategy
Strategy Sound
Sound Strategy
Strategy
Excellent
Excellent

Excellent
Excellent Execution
Execution Excellent
Excellent Execution
Execution

Flirting
Flirting with
with A
A pretty
pretty
Disaster
Disaster Good
Good chance
chance
Execution
Execution

Flawed
Flawed Strategy
Strategy
Poor Sound
Sound Strategy
Strategy
Poor Execution
Execution
Poor
Poor Execution
Execution
Poor
Poor

Doomed
Doomed from
from A
A botched
botched job
job
the
the beginning
beginning

Flawed
Flawed Sound
Sound

Strategy
Strategy
Negotiation Strategy Matrix

Defeat
Defeat Collaborate
Collaborate

Low
Low concern
concern for
for Relationship
Relationship High
High concern
concern for
for Relationship
High

Relationship
High

High
High concern
concern for
for Issue
Issue High
High concern
concern for
for Issue
Issue
Issue
for Issue

Be
Be aa winner
winner at
at any
any cost
cost Creatively
Creatively Solve
Solve the
the problem
problem
Concern for

Withdraw
Withdraw Accommodate
Accommodate
Concern

Low
Low concern
concern for
for Relationship
Relationship High
High concern
concern for
for Relationship
Relationship
Low
Low

Low
Low concern
concern for
for Issue
Issue Low
Low concern
concern for
for Issue
Issue

Take
Take whatever
whatever you
you can
can get
get Build
Build friendly
friendly relationships
relationships

Low
Low High
High

Concern
Concern for
for Relationship
Relationship
Pricing Strategy Matrix

Low
Low Price
Price Medium
Medium Price
Price High
High Price
Price
High
High
High Quality High
High Quality High
High Quality
High
Quality Quality Quality

Under
Under Priced
Priced Ideal
Ideal for
for Penetration
Penetration Premium
Premium

Low
Low Price
Price Medium
Medium Price
Price High
High Price
Price
Medium
Medium

Medium
Medium Quality
Quality Medium
Medium Quality
Quality Medium
Medium Quality
Quality
Quality
Quality

Real
Real Bargain
Bargain Average
Average Over
Over Priced
Priced

Low
Low Price
Price Medium
Medium Price
Price High
High Price
Price
Low
Low Quality
Quality Low
Low Quality
Quality Low
Low Quality
Quality
Low
Low

Cheap
Cheap Unhappy
Unhappy Customers
Customers Sell
Sell and
and Run
Run

Low
Low Medium
Medium High
High

Price
Price
Skill-Will Matrix

Low
Low Will
Will High
High Will
Will
High
High Skill High
High Skill
Skill
High

Skill
High

Coach
Coach Delegate
Delegate
(Know-How)
Skill (Know-How)

Low
Low Will
Will High
High Will
Will
Low
Low Skill
Skill Low
Low Skill
Skill
Skill

Low
Low

Supervise
Supervise Support
Support

Low
Low High
High

Will
Will (Know
(Know Why)
Why)

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