SUPPLY CHAIN OF

BRITANNIA BISCUITS

Submitted by
Shivam Singh
2nd Semester
PG/22/61
2016-18
School of
Management
Sciences
(Varanasi)
 INTRODUCTION
BRITANNIA
Britannia was set up in 1892

Britannia has its headquarters in Kolkata

Key people Nusli Wadia (Chairman)

Vinita Bali (MD)

Key Products Biscuits, Dairy Products,

Cakes, Bread
 BISCUITS SEGMENT
Main Products :
Vita Marie Gold, Tiger,
Nutrichoice Junior, Good
day, 50-50, Treat Pure
Magic, Milk Bikis,
Bourbon, Thin Arrowroot,
Nice, Little Hearts
 MATERIAL FLOW
Vendors/Suppliers of
. Raw Materials

Receiving &
Inspection

Factory Stores

Production/Manufact
uring

Logistics
(Transportation)

Warehousing
 RAW MATERIAL SUPPLY CHAIN
VENDORS
Raw Material Suppliers
Wheat Flour
Krishna Flour Mill, BTS roller flour mill, Bansal, Geetha
Sugar
KP Sugar Mill, JB Traders Sugar Mill
Full Cream condensed milk
Nestle
Soya Lecithin
 CONTINUED.
Baking Soda
Butter
Edible Vegetable Oil
Skim milk powder
Salt
Essence and flavor (food grade)
 PLANT MACHINERY
Dough Mixers (Prima New, Robinson, APV, 3SK)
Dough truck
Force Molding Rollers & cutters- Stanzy food tech
Laminator Machine Stanzy Food tech
Disc Sprayers
Baking Oven (MK II, APV ,RP)- AR Enterprises Mumbai
Cooling conveyer, stacking Machine
Packaging Machines (VFC, FP7, FP2 Multipack M/C)
PACKAGING MATERIAL SUPPLIERS
Primary Packaging
Mycoplast, Chennai

Secondary Packaging- CBBs

(Cardboard Boxes)
J Tech Pack, Bangalore
 FRONT END : TYPES OF TRADE
General Trade
Kirana & Provisional Stores
Standalone shops

Modern Trade
Food Bazar, Food World, Big Basket,
Reliance Fresh (national tie-up)

Institutional Trade
Hotels, Airlines, IRCTC
 DISTRIBUTION NETWORK
Production Facilities : 75

Distribution Facilities : 49

Customer Reach(outlets) : 35 Lakhs Outlets

Number of SKUs : 110

(Stock keeping unit)
 TIE-UPS WITH COFFEE/TEA
OUTLETS
Britannia has tie-ups with small coffee & tea
outlets on Railway Stations all-over India.
THANK YOU