Introduction

1. Founded in 1753 in Warstein

2. One of the largest privately held
breweries in Germany
3. Leading premium pilsner brand
4. Master in logistic and technology
5. Served in more than 60 countries
worldwide
6. Around 50000 visitors visit annually to
tour Warsteiner Brewery
7. Warsteiner is particularly strongly hit.
Formerly the no. 1 beer brand in
Germany now ranks only 7th
Overview of the global beer
market
The globalbeer productionamounted to about 1.93
billion hectoliters
Increased innovation for different kinds of beers
Increased popularity for lite beers
Global beer market is falling down every year with a
rate of 2%
 Overview of the global beer
market Ranking Country Production in Litres Percentage of World Total
1 China 49.2 billion liters 25.00%

United
2 22.5 billion liters 11.40%
States

Production 3 Brazil 14.0 billion liters 7.10%

4 Germany 9.5 billion liters 4.80%

5 Mexico 8.2 billion liters 4.10%

Rank Country Consumption per capita(litres)

1 Czech Republic 142.6

2 Seychelles 114.6
3 Austria 104.8

Consumption 4 Germany 104.7

5 Namibia 104
6 Poland 97.8
17 United States 75.8
27 Brazil 68.3
48 China 32
40 Mexico 59.9
Key Vendors in Global beer
market
AB InBev
Carlsberg
Heineken
SABMiller
ABD, Beck's Brewery, Birra Menabrea, Bitburger Brewery, Boston
Beer, Budweiser Budvar Brewery, Cesu Alus, Chimay Brewery, D.G.
Yuengling & Son, Diageo, Distell Group, Duvel Moortgat, Erdinger,
Forst, Harpoon Brewery, Krombacher Brauerei, Molson Coors,
Oakleaf Brewery, Oettinger, Paulaner Brewery, Pivovarna Lako,
Radeberger Brewery, Royal Unibrew, vyturys, and Warsteiner
Overview of the German Beer
Market
Think Germany , think beer
Germanys permissible ingredients: water,hops,
andmalt
4 types of beer: Wheat, Pale, Dark, Unfiltered
1,300 breweries in Germany producing over 5,000
brands of beer
Increased beer consumption post fifa world cup followed
by slow decline with negative CAGR of 2%
Top ten bestselling German Beer brands and Outputs in million
hectolitres

SL No. Name 2015 2013 2011 2009 2006 1998

1 Krombacher 5,49 5,36 5,39 5,38 5,16 4,48

2 Oettinger 5,39 5,79 6,21 6,59 6,65 2,38

3 Bitburger 3,84 3,68 4,03 3,85 4,16 3,95

4 Veltins 2,79 2,53 2,69 2,47 2,63 2,21

5 Becks 2,56 2,36 2,75 2,83 3,03 1,78

6 Paulaner 2,42 1,65 2,23 2,16 2,15 1,71

7 Warsteiner 2,34 2,25 2,72 2,85 3,33 4,67

8 Hasserder 2,25 2,36 2,71 2,74 2,48 2,20

9 Radeberger 1,90 1,80 1,96 1,81 1,74 1,77

10 Erdinger 1,80 1,51 1,72 1,59 1,53 1,27

 Production in Million Hectolitres
7

0
Krombacher Oettinger Bitburger Veltins Becks Paulaner Warsteiner Hasserder Radeberger Erdinger

1998 2006 2009 2011 2013 2015

Major players in Lite Beer Market
Anheuser-Busch InBev, MillerCoors, Molson, Labatt,
Keiths Brewery, Heineken Brouwerijen BV, Cerveceria
Modelo S.A. De C.V., Beck's Brewery
ABV in almost all the lite brands are in range of 2% to
5% and calories are in the range of 50 to 116