AMOBILEWEBBASEDEVENTMARKETINGAPPLICATON

BRYANOPIYOODHIAMBO

HD132-C005-0813/2011

ARESEARCHPROPOSALSUBMITTEDTOTHEDEPARTMENTOF
INFORMATIONTECHNOLOGYFORTHEAWARDOFADIPLOMAIN
INFORMATIONTECHNOLOGYATJOMMOKENYATTAUNIVERSITY
OFAGRICULTUREANDTECHNOLOGY
CHAPTERONE:Introduction
1.1Backgroundofthestudy
Event organizers usually look forward to large turnouts of attendees when they
decide to hold an event. However low turnout of people when an event is held is
usually demeaning and also leads to incurrence of a lot of cost in the part of event
organizers. This cost are usually so high and also affects the people who planned
and organized an event they incur a lot of cost of materials and foodstuffs that were
not even used and this is due to little turn out of people or no turn out at all. Some
causes of low turnout events include not marketing the events, and also not
specifying the exact location where the event is to be held and not notifying people
what the event will be all about. This information is very critical for an event
attendee in order for him or her to attend the event. ICT can be used to aid the
marketing of such events be easier and more accurate and if used appropriately is
able to deliver great results. Using IT to market events will ensure your attendants
get first-hand information about the events that you are likely to hold. It can also
help them engage with you personally.IT simplifies marketing and compared to TV
and radio adverts, it offers a less costly way of marketing your event, and with the
increased number of internet users more and more people are having access to the
internet an easy way to market the events is using the internet. (ChristineLagorio,
2010)
1.2Statementofresearchproblem.
The purpose of this project is to code and design a Mobile Web based
application information system which employs development of a
database that will contain list of all possible events and also names of
event organizers contacts, and also a database that would contain
users details to sign in to their respective accounts subscribe to the
events that they would like to be updated on. The application is
intended to save time for the users by having the application they will
be able to access it and be updated on events that will take place
around Mombasa instead of searching through the web for the
websites that have all the info. The events will range from
technology, outdoor, the arts, kids and family, night life to social
events.
ErickWaithaka,KinyanjuiNyonde,August2012
1.2Statementofresearchproblem.
The purpose of this project is to code and design a Mobile Web based
application information system which employs development of a
database that will contain list of all possible events and also names of
event organizers contacts, and also a database that would contain
users details to sign in to their respective accounts subscribe to the
events that they would like to be updated on. The application is
intended to save time for the users by having the application they will
be able to access it and be updated on events that will take place
around Mombasa instead of searching through the web for the
websites that have all the info. The events will range from
technology, outdoor, the arts, kids and family, night life to social
events.
ErickWaithaka,KinyanjuiNyonde,August2012
1.3ResearchObjectives
The mobile web application will need to understand other existing websites to get to know
how they operate. It will also enable me to understand the user requirements in order to
develop a website that will meet user specifications and which will facilitate efficient,
effective and a faster rate of data records retrieval. The App being developed will be able to
process data with a more accurate approach that will also be in a position to provide display
easily. It is my desire that I develop an application that is not only user friendly and
appealing to the user but will also be robust; i.e. it will be able to with stand test of times.
Finally to have a mobile Webb application that will ensure security of data and records of all
people signed up for it. Lang,E.(2001).

1.3SpecificObjectives
To build a mobile web based application that users will be able to find it easy in
using it regardless of the persons age.
To bridge the gap between the event organizers and event attendants by enabling
them get firsthand information from them in an easy more convenient way.
To develop an application that will produce accurate information that is up to
date.
To build an application that an application that is reliable and that which users
can count on in any case of doubt.
To give the event organizers their moneys worth, going by the amount of
preparation they have put in preparing for the event
CHAPTERTWO:Literaturereview
2.1TheconceptofaMobileEventMarketingApplication
The internet has become an all- pervasive force, not just in business but in peoples day to day lives. Its impact on
the world of marketing has been immense, with many businesses now spending significantly more on web-based
particularly mobile web based marketing than on traditional offline marketing activities. JoshHall23Feb2010.
This statement can be considers to be true when looking at the growth of internet usage and mobile users in
Kenya. Internet is slowly spreading out through Kenya and many people have now phones that are able to access
internet. Due to this fact we can no longer ignore the fact that advertising events online and precisely using
mobile web based applications to advertise the events would play a major role in seeing huge turn out of people
to many events being held across the city. This statement can be considered to be true when looking at the
growth of Internet usage and mobile users in Kenya. Internet is slowly spreading out through Kenya and many
people have now phones that are able to connect to the Internet. Due to this fact we can no longer ignore the fact
that advertising events online and using mobile web based applications would play a major role in making sure
that great number of people is likely to attend the event. This will also have an impact on the number of people
attending the event; the number is likely to increase. ErickWaithaka,KinyanjuiNyonde, August2012
2.2EventMarketingMobileApplication
The evolution and transformation of the ancient methods of Marketing brought up modernization where by
technology is the key driving force and event organizers have started moving from the normal marketing trends
like posters and TV and have also embraced social media platforms and other tools in technology like mobile
applications.
We want to come up with Mobile Web Based application that keeps the records of all the events that will be held
across Mombasa by the different Organizers their details and event venues. The system will make work easier
since in a recent study shows that the number of Mobile users has increased over the past years, with this as an
advantage the number of people that are likely to use the App will grow and the events organizers will have a
great turnout of people in their events. ErickWaithaka,KinyanjuiNyonde,August2012
PRELIMINARYSTUDY,FEASIBILITYSTUDYANDSYSTEMANALYSIS
2.3.1FeasibilityStudy
Feasibility study aims to objectively and rationally uncover the strengths, weaknesses of the existing
systems being used to advertise events or the proposed system, opportunities and threats as presented by
the environment, the resources required to carry through and ultimately the prospects for the systems
success.
The feasibility study assessment is based on an outline design of system requirements in terms of Input,
Processes, Output, Fields, Programs and Procedures. This can be quantified in terms of volumes of data,
trends, frequency of updating and all. In order to estimate whether the new website will perform
adequately or not technological feasibility is carried out to determine whether the company has the
capability, in terms of software, hardware, personnel and expertise, to handle the completion of the
project.
2.3.2SocialFeasibility
Social feasibility mainly deals with how the proposed application will impact on the society in general.
This usually answers questions to do with acceptability of the project. The proposed application will have
the ability to advertise future events and also current events, thus making it easier for people in Mombasa
plan for the events to attend and which one to forgo. It also will also allow SMEs around Mombasa plan
in advance for the events and allow users get updated on the events they would like. If implemented the
application will help event organizers get more people attending their events and also help them interact
with people who might consider coming to the event. Therefore the society is bound to accept the
application because it has very many benefits to them.
2.3.3EconomicalFeasibility
This aspect mainly focuses on the financial capability of the project to handle the application. If the
project will have the correct finance to see the project through also the correct facilities needed to see the
completion of the project no matter what.
RationaleforchoiceofSSAM
The event marketing application favors event organizers in that they are able to market their
events without undergoing too much cost of printing posters and sending messages because the
online system will provide a one stop shop for all that. It will also favor all the customers that
want to attend an event by providing them information on various events that plan to take place.
Toestablishtheproblemwiththecurrentmarketingsystem
The first objective is to find out the problems with the current marketing systems. The results
found that the problem is availability of information at the right time and that information is
correct and precise. Majority of the events taking place around Mombasa are only spread through
the word of mouth and posters and also sms, and if information is not from the original source
then its bound to change. Secondly was the marketing systems being used like the posters do not
last, some loose color and fade others get rained on and get damaged. The flyers that hang around
the roundabouts in town not everyone looks at them they almost go un-noticed. The television was
also a problem though appealing its not everyone that stays glued on TV all throughout, the cost
of advertising on TV is also high and majority of the events do not necessarily have to go on live
TV. Therefore availing this piece of information online will do a great deal in allowing users to get
a one stop shop for all news on events happening around Mombasa. Also help event organizers
interact with people even before they go to their event, also helping them gain market share also
broaden their appearance through its interactive online resources.
Toestablishwhetheritisfeasibletogowiththeonlineeventmarketingapplication
The second objective is to determine the feasibility of this Mobile Event App. It is noted that I do
not have a phone to test the App. But with the use of the Firefox OS simulator and Phone Gapp
this will allow me to test the App more frequently on my computer and also on any smart phone.
2.6FunctionalRequirements
2.6.1TheDatabase
The database has tables which contain the following information: A table for all events and their
categories, a table for event organizers and their contacts, a table for signed up users/members, a table for
subscribed sms users, and a table for email subscribed users.
2.6.2Userinterface
The user interface contains Sign up page first the home page, events page, sign up page and log in page:
Events Page; This will be the home page it will contain a list of all possible events that are planning to
happen it will also contain links to categorized events and also the signed up log in submit page will be
visible on this page.
Submit Event page: It contains a Submit form which has the following text fields event category, event
title, event description, event fee, event date/time event organizers name contact email and password text
fields as well as login button.
 CHAPTERTHREE

SYSTEMDESIGN
System design is the assembling together of the system components using the knowledge of its system
and user requirements to fulfill a desired purpose .Design phase defines data input format, processing
requirements, storage and output requirements as well as the audit, security and control procedures. This
stage will involve the actual structuring of the system using the data that has been provided to get a brief
overview of the system and its functionality.
3.2SystemlogicalDesign
This involves a successive refinement of the application until it meets the users' requirements. The
logical view of the system gives the system view as seen by the user in order to ensure that the needs of
the user are considered in the design process.
 SYSTEMLOGICALDESIGN
3.2.5.2Relationshipinthesystem
This is a physical representation of the relation in the mobile web based event system. The
relationship has been developed using Microsoft Access.
3.2.6Flowcharts