CHAPTER 02

STRATEGIC INTENT
 INTRODUCTION
Strategic Intent has Three Attributes:
1. Sense of Direction
2. Sense of Discovery (Unique point)
3. Sense of Destiny
 VISION
Vision is the starting point of strategic intent.
Nations, company and individual have vision in their life
Vision means what the organization would be in future.
Vision statement of the organization should have some basic features:
Realistic
Credible/ believable
Attractive
Future oriented
Examples Of Vision :
Infosys- To be globally respected company that provides best of breed
software solutions by best-in-class people
Tata tea- to be Indias foremost tea based beverage company
 VISION
Role of vision and Strategy Formulation:
Vision always give clue about where the organsiation is heading in
future, so management will have clear cut destiny, so they can prepare
strategy in best manner
Vision help management to take unique strategy for the business

Vision encourage employees so it will make them to work together to

achieve strategy in future
MISION