LO1 MEDIA PACK

BY TARA PRINGLE-STACEY
 MISSION STATEMENT

For 118 years,Voguehas been Americas cultural

barometer, putting fashion in the context of the larger world
we live in- how we dress, live, socialize; what we eat, listen
to, watch; who leads and inspires us.

From its beginnings to today, three central principles have

setVogueapart: a commitment to visual genius, investment
in storytelling that puts women at the centre of the culture,
and a selective, optimistic editorial eye.

Vogues story is the story of women, of culture, of what is

worth knowing and seeing, of individuality and grace, and of
the steady power of earned influence. For millions of women
each month,Vogueis the eye of the culture, inspiring and
challenging them to see things differently, in both
themselves and the world.
 MEDIA PLATFORMS

TABLET, COMPUTER, MAGAZINE PRINT

PHONE
Vogue offer a range of media platforms for their readers. You can view any of Vogues
content via the internet through your computer or on the Vogue app on your phone or tablet.
You can also buy the hard copy magazine.

11.9 million in print audience

8.5 million monthly online audience
 AUDIENCE
GENDER
Female 81%
Male 19%

AGE
16-24 years 38%
25-34 years 31%
35-44 years 17%
45+ years 14%

Higher education 54%

Work 63%
Business owners, managers, specialists, white-collars 51%
High income and above average 75%

68% of readers consider Vogue is an authoritative adviser in choosing

jewellery and luxury goods
67% enjoy looking at advertising in Vogue
64% trust advertising in Vogue
61% of readers bought goods advertised in Vogue
 WHAT VOGUE OFFER

Vogue magazinehas been described by many as being

the worlds most influential fashion publication. Produced
in 18 countries and with a history of over 120 years,
Vogue has earned its place in fashion history.
In every Vogue issue they offer a diversity of fashion related articles. From
what's new in fashion and topeoples views onfeminism and equality.
Vogue aim togive their readers a widerange of fashion related articles
giving the most coverage out of any other editorialfashion magazine.
Vogue know what interests theirreaders, they use celebrities andmodels
and know their audience will relate to and who they will admire. Vogue
want readers to keep up-to-date with the fashion world as well as the
female world ingeneral. Vogue interview celebrities which involve world
issues aswell as fashion.
 OVERALL CIRCULATION

Paid subscription : 1,050,142

Single Copy : 187,797

Overall average circulation : 1,200,000