Audience profiling

Socio-economic status

is aneconomicand sociological combined total measure of a

person's work experience and of an individual's or
family'seconomicand social position in relation to others, based
on income, education, and occupation. With c2 would be middle
class in economic status. They would have an alright income
based on having frequent different jobs but wouldnt be as much
group a for example.

The American Heritage. (2005).Socio-economic status.Available:

http://www.dictionary.com/browse/socioeconomic-status.
psychographics

This is the study and classification of people according to their

attitudes, aspirations, and other psychological criteria, especially
in market research. With my group c2, they are a bit down on the
pay rate, this means that the market research they will be going
into would be supermarket.com and savings accounts as they
need to save money and work out every price they have to put
out.

business dictionary . (2005).business dictionary .Available:

http://www.businessdictionary.com/definition/psychographics.htm
l
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Geodemographic / Regional
identity
is the study of the population and its characteristics, divided
according to regions on a geographical basis. This involves
application of clustering techniques to group statistically similar
neighbourhood and areas. The main source of data for this study
is the census. Group c2 would be living in slighty urban areas, not
in big cities such as London as itt is too expensive and wouldnt
have much workload as in London the jobs are mainly banking or
creative work.

business dictionary . (2005).business dictionary b.Available:

http://www.businessdictionary.com/definition/geodemography.htm
l
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gender

gender is important when debating the best product to sell for

the targeted audience. men and women have different wants and
like different types of productions. with my category I feel that
the serotype of electricians and plumbers would be more male
based work loads meaning that their choses in media would be
different to females and would probably like things based around
football or cars or action films!

dictionary.com. (2005).gender.Available:
http://www.dictionary.com/browse/gender.
age

having a set age targeted audience means that the demands will
be met by the organisations the product is aimed at that certain
age range and means that they are more likely to enjoy the work
they are viewing. The group C2 ageing would be mainly around
25 50.This is because they would need the skills and
qualification to become a plumber or an electrician which may
take a while!

dictionary.com. (2005).age.Available:
http://www.dictionary.com/browse/age.
Sexual orientation

a person's sexual identity in relation to the gender to which they

are attracted; the fact of being heterosexual, homosexual, or
bisexual. This wouldnt make a difference to my work group of c2
as a plumber could be attracted to anyone and its just depends
on the person.

oxford dictionaries. (2005).age.Available: https://

en.oxforddictionaries.com/definition/sexual_orientation
ethnicity

the fact or state of belonging to a social group that has a

common national or cultural tradition. C2 is a mixed group of
race and ethnicity. Does not have a certain type of religion in that
work form.

oxford dictionaries. (2005).ethnicity.Available: https://

en.oxforddictionaries.com/definition/ethnicity
niche

Mainsterem is defined as the ideas and activities that are shared

by most people and regarded as normal or predictable. Niche is
the subject which only target a certain audience, such as a
magazine about cars.

oxford dictionaries. (2005).niche.Available:

https://en.oxforddictionaries.com/definition/niche.
Evaluation

The two most important points in the audience profiling would be

age and gender. This is because these are the two most
important facts you would need to know before making a
magazine. Because this will give you all the information you need
to know about for the magazine after finding out this information.
Because then all you have to do is fill in the information about
the age group and which gender. Everyone reads magazines its
knowing who you aim them at.