100%(1)Il 100% ha trovato utile questo documento (1 voto)
284 visualizzazioni13 pagine
Crowdsourcing involves outsourcing tasks traditionally performed by employees to a large, undefined network of people in the form of an open call. It takes advantage of the internet to harness the collective intelligence, skills, and enthusiasm of participants needed to complete different types of work. Major examples include Wikipedia, which was created through crowdsourced contributions, and microtasks that break work into small, discrete pieces completed independently in a short time. While crowdsourcing can provide higher quality results at a lower cost, clear instructions are important to ensure tasks are properly understood and completed.
Descrizione originale:
A presentation about crowdsrourcing in mamangement and its definition and types
Crowdsourcing involves outsourcing tasks traditionally performed by employees to a large, undefined network of people in the form of an open call. It takes advantage of the internet to harness the collective intelligence, skills, and enthusiasm of participants needed to complete different types of work. Major examples include Wikipedia, which was created through crowdsourced contributions, and microtasks that break work into small, discrete pieces completed independently in a short time. While crowdsourcing can provide higher quality results at a lower cost, clear instructions are important to ensure tasks are properly understood and completed.
Crowdsourcing involves outsourcing tasks traditionally performed by employees to a large, undefined network of people in the form of an open call. It takes advantage of the internet to harness the collective intelligence, skills, and enthusiasm of participants needed to complete different types of work. Major examples include Wikipedia, which was created through crowdsourced contributions, and microtasks that break work into small, discrete pieces completed independently in a short time. While crowdsourcing can provide higher quality results at a lower cost, clear instructions are important to ensure tasks are properly understood and completed.
IR-33k What is Crowdsourcing? Crowdsourcingis the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words 'crowd' and 'outsourcing'. The idea is to take work and outsource it to a crowd of workers.
Famous Example: Wikipedia. Instead of Wikipedia
creating an encyclopedia on their own, hiring writers and editors, they gave a crowd the ability to create the information on their own. The result? The most comprehensive encyclopedia this world has ever seen. Crowdsourcing & Quality The principle of crowdsourcing is that more heads are better than one. By canvassing a large crowd of people for ideas, skills, or participation, the quality of content and idea generation will be superior. The term "crowdsourcing" was coined in 2005 by Jeff Howe and Mark Robinson, editors atWired, to describe how businesses were using the Internet to "outsource work to the crowd. Howe first published a definition for the term crowdsourcing in a companion blog post to his June 2006Wiredarticle, "The Rise of Crowdsourcing.
Jeff Howe Mark Robinson
Different Types of Crowdsourcing Crowdsource Crowdsource Design If youre looking for a logo design, you can tell a crowd of designers what you want, how much you will pay, and your deadline. All interested designers will create a finished design specifically for you. Youll receive 50- 300+ different finished logo designs, and you can keep whichever design you like the best. By doing design this way, crowdsourcing actually increases the quality & decreases the price, compared to online freelancing. Crowdsourcing can also be used to get designsfor furniture, fashion, advertisements, video, & product design. Just about anything that can be designed can be crowdsourced. Crowdfunding Crowdfundinginvolves asking a crowd of people to donate money to your project. For example, if you want to raise $10,000 to pay for studio time to record a new CD, crowdfunding can help you raise that money.. You find a crowdfunding platform, set the goal amount, deadline, and any rewards offered to donors. You must raise 100% of your goal before the deadline, or all the donations are returned to the donors. Deadlines are typically less than 60 days. Crowdfunding is mostly used by artists, charities, & start-ups to raise money for projects such as filming adocumentary, manufacturing aniPod watch, cancer research, or seed money. Microtasks Microtasking involves breaking work up into tiny tasks and sending the work to a crowd of people. If you have 1,000 photos on your website that need captions, you can ask 1,000 individual people to each add a caption to one photo. Break up the work and decide the payment for each completed task With microtasking, you can expect to see results within minutes. Microtasking can involve tasks such as scanning images, proofreading, database correction and transcribing audio files. Work is done faster, cheaper, and usually with less errors (when validation systems are in place). Open Innovation If you are unsure of where to begin with an idea for a business opportunity, whether its product design or perhaps a marketing firm, crowdsourcing can help through open innovation. Open innovation allows people from all aspects of business such as investors, designers, inventors, and marketers to collaborate into a functional profit making reality. This can be done either through a dedicated web platform to gain outside perspective, or used with only internal employees. Open innovation brings together people from different parts of the world and different sectors of business to work together on a project. This is effectively a collection of different fields and levels of expertise that would not otherwise be available to any budding entrepreneur. It also elevates previously considered uninvolved parties, such as investors, to roll up their sleeves and impart their knowledge, essentially becoming more than just a cash cow. Pros & Cons of Crowdsourcing Pros Cons the ability to receive better Clear instructions are essential in quality results, since several crowdsourcing. people offer their best ideas, skills, & support. You could potentially be searching through thousands of possible allows to select the best result ideas, which can be painstaking, or from a sea of best entries, as even complicated, if the opposed to receiving the best instructions are not clearly entry from a single provider. understood. Results can be delivered much Some forms of crowdsourcing do quicker than traditional methods, involve spec work, which some since crowdsourcing is a form of people are against. freelancing. Quality can be difficult to judge if You can get a finished video proper expectations are not clearly within a month, a finished design stated. or idea within a week, and EXAMPLES Possibly the earliest example of crowdsourcing is the collection of words for the Oxford English Dictionary(OED). In 1858, a group called the Philological Society contracted with over 800 volunteer readers to collect words from all available books and document their usages. Subsequently, the group solicited broader public input and received over six million submissions over the 70 years of the project. In 1936, Toyota held a contest seeking a new logo design. The winning design from over 26,000 entries remained the company's corporate logo until 1989. Wikipedialaunched as a collaboratively written and edited online encyclopedia in January 2001. Free registration enabled anyone to submit or edit an entry. The multilingual site now hosts several million entries in English alone. EXAMPLES After the devastating earthquake in Haiti in 2010, an ad-hoc 911 service was created and established in response to atweetsent out asking for help.
An astronomy project called Galaxy Zoo solicited help in
classifying more than a million galaxies. Within an hour of the website launch, volunteers were submitting 70,000 classifications per hour. THANKS FOR YOUR ATTENTION