BALUYAN, DY, GUILLERMO, MIRALLES

INDUSTRY
 FOOTWEAR
INDUSTRY
It is a multi-billion dollar industry that deals with the
manufacturing of footwear such as dress shoes,
sneakers, slippers, boots, galoshes, sandals and athletic
and trade related footwear and its parts such as shoe
laces, buckles, clasps, inner soles, heels and padding.

Global Footwear Industry Annual Revenue: $52 175 000 000

Other Styles (25%) Womens Casual Shoes (17%)

Womens Dress Shoes (13%)

Mens Dress Shoes (6%)

Mens Casual Shoes Womens Athletic Shoes (10%)

(9%) Mens Athletic Shoes (20%)
 FOOTWEAR
INDUSTRY

Philippine Footwear Industry Annual Revenue:

P 94 700 000 000
(as of 2015)

Childrens Footwear P 5 105 400 000

Mens Footwear P 39 918 000 000

Womens Footwear P 49 656 500 000

TOTAL P 94 679 900 000

Top brands in the Philippines include: Nike, Otto, Adidas, Parisian, and Mendrez.
 TRENDS

1. Younger consumers tend to become more wary of current fashion

trends. With this, athleisure and urban streetwear are two of the
most apparent fashion trends that are arising.
. Sneakers and Rubber shoes are more popular
1. Since there is a major increase in the number of international
brands that release products that attract the younger population,
local footwear brands are forced to offer low products in response to
the competition.
2. Despite its promising future, Internet retailing is still a growing
distribution channel because of two reasons:
. Internet is slow, expensive, and often unreliable
. Consumers tend to shop at physical stores to be able to fit the
shoes prior to buying it
Crocs, Inc. is a shoe manufacturer
founded by Scott Seamans,
Lyndon Hanson, and George
Boedecker, Jr. on April 15, 2005. It
is engaged in the design,
development, manufacturing, and
distribution of casual lifestyle
footwear and accessories for men,
women and children across the
world.

Its shoes are of a foam clog design

and is created for men, women,
and children.
collection includes 300 different
styles
sells in more than 60 countries
through retailers as well as
through 250 of its own stores and
kiosks worldwide (32 in the
Philippines)
TARGET
MARKET
YOUNG & OLD, MALE &
FEMALE
MARKETING
STRATEGY
 MARKETING
STRATEGY

CROCS

CREATIVE
LIFESTYLE
MERCHANDISIN
APPROACH G

WORD-OF-MOUTH
MARKETING
 MARKETING
STRATEGY

*GLOBAL ADVERTISING SPEND FOR THE YEAR 2012 - 2015

Source: The Statistics

Portal
COMPETITION
COMPETITION

THREE MAJOR
COMPETITORS

Nike

World Balance

New Balance
Nike
advertise products heavily

create promotional activities and events

focuses on research and development

keeps up with the latest fashion trends

World Balance
offers affordable quality footwear

developing into a bigger brand

aims to release a wider selection of

designs

has a well-established consumer base

New Balance
launched a new collection

offers fashionable and trendy designs

wide product portfolio

SALES
 MARKET SALES
OF CROCS

GROSS REVENUE NET INCOME

YEAR (in billion US$) (in million US$)

2013 1.19 10.42

2014 1.20 0.84% -4.92

2015 1.09 -9.17% -83.19

GLOBAL DATA: Crocs Annual Income Statement
MARKET SHARE
OF CROCS
 CONCLUSIO
N
FACTORS THAT TROUBLE
CROCS

BAD UNATTRACTIVE
PUBLICITY DESIGNS

FAKE CROCS
REFERENCES
http://www.statisticbrain.com/footwear-industry-statistics/
http://popularmanila.blogspot.com/2013/07/CrocsPhilippines.htm
http://www.reuters.com/finance/stocks/companyProfile?symbol=CROX.O
http://0-portal.euromonitor.com.lib1000.dlsu.edu.ph/portal/analysis/related
http://amigobulls.com/stocks/CROX/income-statement/annual?t=ibc
https://willprendedor.files.wordpress.com/2011/01/crocs.pdf
http://csimarket.com/stocks/compet_glance.php?code=CROX
http://0-portal.euromonitor.com.lib1000.dlsu.edu.ph/portal/analysis/tab
http://0-portal.euromonitor.com.lib1000.dlsu.edu.ph/portal/statistics/tab
https://books.google.com.ph/books?id=-R1zRakeLJgC&pg=PA31&lpg=PA31&dq=croc
s%20target%20market&source=bl&ots=dg4781LrYx&sig=WtY4sQWF9m45ixS4Yu7kx5vz8
nQ&hl=en&sa=X&ved=0ahUKEwjVkuXvr9zRAhWKKJQKHU6VCicQ6AEIPTAF#v=onepage&q=cr
ocs%20target%20market&f=false
http://www.wikinvest.com/stock/Crocs_(CROX)/Product_Overview
http://www.gmanetwork.com/news/story/171957/lifestyle/these-crocs-won-t-eat-your-fee
t