From Michigan to New

York...
Early
Born in Michigan on August 16, 1958.
Struggles
The third of eight children, lost her
mother at the age of 6.

Discounting her poor prospects in

terms of musical background and
contacts, she moved to New York in
1978 to chase a career in music.

The hardship continued. This time in

the form of career and personal life
failures alongside economic ones.
 fect strategy ... or a stroke of luck?
rfect
Confidence (Ill be the worlds foremost
star.)

Ruthlessness, ambition, desire to defy social

norms and push the boundaries of the
acceptable further and further every time.

Sensing the trends faster than anyone.

Setting the trends rather than following
them.

Career first, above all else.

Strategic
....
Awakening
Maintained continuous stream of
calls to managers, agents, record to
companies, and club owners.
Regardless of the initial
disappointments.

Formed partnerships that

supplemented in developing her
image (e.g. Maripole, Jean-Paul
Gaultier).

Showcased spectacular reflexes in

Strategic
....
Awakening
Adopted Boy Toy as a tag name and a
brandished trademark style.

Effectively located clubs and DJs as her

main
promotion channels.

Took chances and attracted some of the

best minds in critical positions around her,
while signing deals with the strongest
companies.
A way to the top
full of
controversy.
A depraved cultural icon. A problematic showbiz
figure willing to provoke and transgress cultural
stereotypes

Her route to glory depended more on repugnance

than on acceptance.

Negative attention of feminist, anti-porn and

religious groups. A provocative attitude
increased public awareness.

Critics attitude changed towards her. First praises

transformed to public outcry as Madonna became
more and more controversial.
 A way to the top
full of
controversy.
Combination of sexual imagery with religious symbols. Concerns
of conservative circles, outrage of Church

MTVs denial to air the video of Satisfy My love for explicit

content profit from retail distribution.

1990s. Erotica the most provocative album in terms of sexual

explicit
content bundled with the art book Sex portraying Madonna in
several
sex positions.

2000s The passion kiss with Spears & Aguilera Publicity

boost
the smartest
business woman in show
business Billboard Magazine
Increasing participation in the
distribution too. (See: Maverick, joint
venture with Warner Brother Records)
Avenue to develop and promote
other singers and musicians.

At the same time widening musical

interests. (See: Her involvement with
William Orbit on Ray of Light - 1998.)

Interests beyond records: Owner of Boy

Toy Inc. (publishing), Siren films, and
Sustainable Success Reinvention,
Management & Innovation
Observations of Madonnas audience for the shows suggested that the adoring fans who
bought tickets for Madonnas Drowned World concerts were not the same people who
had attended her earlier tours they were, for the most part, simply too young.

Madonnas successive reinventions Renewal and expansion

of her fanbase.

All along she maintained undisputable command of managing

and developing her own career. (Evidence of her hands-on
management is the documentary of her, Blonde Ambition
1990.).

In this respect, she has showcased some impressive ability in

managing human relationships and inspiring motivation
among her capricious artistic personnel.
"Whenever I was DJ-ing I'd take dub or instrumental versions out with me and test them
at the club that night," he said. "I had my camera with me and the next day I'd tell
Madonna, This is what a thousand people in Liverpool look like dancing to our song. -
DJ and producer Stuart Price (2005)
 Controversy

Continued
adonnas most recent provocative statements and quotes

"Ah, I always feel better with something hard between my

legs,"
The Most Controversial Thing Ive Done Is Stick Around

"I stand before you as a doormat. Oh, I mean a female

entertainer."
"I was called a whore and a bitch. One headline compared me
to Satan,"
2016 MTV Music Awards

"Yes, I have thought an awful lot about blowing up the

White House."
Donald Trump suck a d**k. Performing the song Express Yourself
2016 Feminist protests against D. Trump
otherhood & Transformation

Motherhood was a major discontinuity for

Madonna

She took a more spiritual turn

As with every major personal life event

she managed to turn this event to her
benefit
Walking The Line
Despite these events, Madonna has
proven to be skilled at walking the line
between the shocking and sacrificing her
career.

She has worked particularly hard to

maintain positive and mutually beneficial
relations with the music industry, and has
avoided the fate of Sinead OConnor
whose political activism saw her shunned
from the major distribution channels
needed to link to fans.
Achievements & Records
Highest-grossing music tour ever by a female
artist.
Highest-grossing tour by a solo artist.
Highest-grossing music tour per concert.
Highest grossing show inWembley Stadium.
Biggest grossing show by an artist inScandinavia.
Highest-grossing woman in entertainment.
Highest earnings for a female performer in one
year.
Highest paid female singer on the planet.
World's richest recording artist.
Biggestrecording contract for a woman.
Largest TV audience Super Bowl in history.
Most followed subject in Tweeter.
Highest-grossing documentary of all time.
Fastest-selling children's picture book of all time.
Fastest-selling coffee table book of all time.
Best-selling coffee table book of all time.
Most MTV Awards than any other artist in history.
More pre-orders
Album ever in stay
with the longest i-tunes.
at number one inEuropean Top
Biggest
100 live webcast of all time.
Albums.
Achievements & Records.
Top selling female recording artist of all time
Most successful and most influential female artist of all
time
The Madonna characterization used to refer to
someone successful with wide impact.
The Greatest Female Artist of All Time, unsurpassed,
unequalled. Declared by Video-Land,VH1and others.
Madonna's music changedcontemporary
musichistoryfor women in rock, pop and dance scene.
Most successful singer for 1986.
Best-selling remix album by a female artist.
Biggest selling album by a woman.
Best-selling compilation album by a solo artist.
1980s biggest selling albumby a woman.
Most expensive music video.
Most costume changes in a film.
Highest sellingvideo singleof all time.
Song toppingthe chartsin the most countries.
Album topping the charts in most countries.
Artist with most number-two singles in European Hot
100 Singles.