Target Audiences

EMILY BRADBURY
Stereotypes for Pop Music.

Stereotypically people/consumers that listen to pop music

are likely to keep up with the latest trends, copy their
artists as they are their role models and they will be quite
qwerky characters. For example they are often extremely
loud and attempt to dress and act like their favourite
artist/s. They are seen as very mainstream as it is popular
music therefore it has a very wide audience. The audience
is also quite young as the older generation tend to listen to
music that was created in their teenage years. The gender
that is the largest consumer of pop music is females. This
means that the magazine should be aimed at young
females.
Stereotypes for Indie Music.

Chilled/laid back. This is because of the way that they dress,

quite casual, care free and not to impress anyone but themselves.
Artistic. This is because indie music is often praised for its
artistic integrity, it gets an important message across.
Passionate. This is because of the way that fans view and refer to
their favourite artists.
Calm. This is because of their laid back sense of style.
Mindful. This is because they listen to multiple important
messages portrayed by artists in their songs.
Middle aged or young (not stereotypically elderly).
Almost equal balance of males and females. (focus on the genre
and latest hits rather than gender).
Stereotypes for Rock Music

Rock music is often associated with dark colours in

magazines. A stereotype of the audience/consumer is
they are quite dull and not very mindful because of this
association with dark colours. Dark colours represent
unhappiness and boredom. This is also because rock
music is not praised as much for its artist integrity and
putting across an important message to the public. It is
stereotyped as a very specific taste in music. Also, it is
often middle aged people that listen to rock music. Also,
men are the largest consumers of rock music therefore
the magazine should be aimed at middle aged males.
How will I make this relevant to my magazine?

Create an audience profile and aim the magazine at this

person who is a representation or stereotype of the
whole audience whether it is niche or mainstream.
If it is aimed at a younger audience, include more eye
catching photos rather than bursts of information.
(stereotypically, younger audiences are lazy and tend to
interoperate images rather than text.)
If it is aimed at a middle aged audience, include more
intriguing information with a storyline that they will
want to follow. (Middle aged people are stereotyped as
educated therefore, text would appeal to them more.)