Graphics with a

Leadership Edge
Arief Rachman Hakim
Aswin Akbar
Rifki Cikita. NZ
Yuni Ismi Alviani
1. Recognizing When to Use
Graphics
Graphics should serve the following
purposes:
Reinforce the message
Provide a roadmap to the structure of a Presentation
Illustrate relationship and concepts visually
Support assertions
Emphasize important ideas
Maintain and enchance interest
Illustrate Relationships and
Concepts Visually
Grafik dapat membantu audiens dalam memahami
hubungan-hubungan dan konsep-konsep, dibandingkan
hanya dengan kata-kata.

Contoh:
 Support Assertions

Contoh grafik untuk

mempertegas
pernyataan :
2. Employing Fundamental Graphic
Content and
Design Principles

Conveying the messages clearly and effectively

1. Keep the charts simple but meaningful
less is more
Solid, thoughtful, meaningful
2. Include only one main message per chart
. if we have too many messages, we risk losing
our audience.
3. Make sure the chart title captures the so what?
. The title on the chart should clearly announce the
main message or provide adequate information.
Selecting the most effective colors

1. Keep the simple and select colors that work well

together.
2. Ensure that the colors are easy to see when placed
against each other.
3. Check text color, to seethat it contrast with
background colors sufficiently to be clearly legible.
4. Make sure the colors support the desires image and
the intended message.
 3. Selecting and Designing Effective Data Charts

Excellence in statistical graphics

Show the data
induce the viewer to think about substance
Avoid distorting what the data have to say
present many numbers in a small space
Make large data sets coherent
Encourage the eye to compare different
pieces of data
Reveal the data at several levels of detail
Serve a reasonably clear purpose
Be closely integrated with the statistical and
verbal descriptions af data set
Selecting the Most Effective Graphic Format for Data Charts

Typ Guide to Use and Design

e
Pie compares proportions and relative
amounts of components
Works well with nonspecialists or
executive audience
Start with largest portion at 12:00
Avoid legends
Select outline around pie and beetwen
segments for printing
 conveys absolute value data, relative
Bar or
Columsizes, or close comparisons
n
Emphasizes differences
Works well with most audinces
rotate y-axis label to horizontal position for
easy reading
Keep space between bars smaller than width
of bars
Avoid 3-D to allow easier lineup with
numbers on y-axis
Line demonstrates trends or interactions between
variables
Good for showing movement over time
Useful for most audiences
Avoid legends
rotate y-axis label to horizontal position for
easy reading
Stack Conveys differences
ed bar Captures a lot of data in a small space
More suited to technical or other
analytical audience
when using colors in bars, ensure contrast shows when
printed in black and white
Align numbers across as much as possible and align
labels with numbers

Histogr
am
Shows frequency distributions
Not immediately intuitive for most people
Best used with statistically oriented audience

rotate labels for ease of reading

Avoid double y-axis if possible
Scatt Shows correlations, how well a variable
er follows the expected patters
Pilot May need to be explained more than
most charts making the title even more
important in delivering the so what?

Rotate y-axis label for ease of

reading
Make sure title explains meaning
of content
 As we consider the type of graph to use
1. Does the data set completely support
the message I wish to convey?
2. Have I provided or will I be able to
provide enough context for the data to
be interpreted accurately?
3. Are the numbers accurate and depicted
honestly and accurately?
4. Does the design distort or hide the
data in any way?
5. Are all axes and data accurately and
adequately labeled?
4. Creating Meaningfuland Effectve
Text Layouts
1. Keep 2. Use
3. Try to 5. Also,
the text hanging 4. Make
limit be
simple indents, sure all
each careful
but that is, bulleted
bullet to avoid
present align text item
to one a single
meaning with text are
to two bulleted
ful not under pareller
lines. item.
content . bullets.
Key Current Quarter
Priorities
Technical
Global Division Expansion
Division
Identify lower Division
Achive target
targets Implement
market share
Implement expansion hubs
Increae
global/local Expand Newline
Newline canel
operations offerings
sales
 1. Try to use graphics when
you van, again to break
1. Try to use some up the texy
variation in how you 2. Color would add a lot to
layout the text this slide as well and
(slide after slide of would be easy to di in
lists of bullets can Power Point, keynote or
get rather boring) Prezi
2. Note this slide use a 3. You might wat to use
two column format, animation to bing in the
which make the text boxes if the time you are
easier to read and gong to spend discussing
each justies it
5. A Few Pointers on Including
Graphics in Presentations

Selecti Insertin Using

ng the g Animati
layout Graphs on
and and
templat Other
e Objects
Inserting Graphs and Other Objects
Using Animation

Use animation only to control the delivery of

the message or help the audience with the
message

Do not overuse animation or add it just

because it is possible.
When animation is used to bring in text or
AutoShapes, the text and shapes should appear or
come in from the most logical direction and the
shortest distance

Avoid using too many different animation

technieques in one presentation.

Make sure to test the animation by running the

presentation in slide view from beginning to end.
Guidelines for Using Graphics for
a Leadership

1. Decide on the message, determine what

information or data best support it, and then
decide how best to show those data graphically.

2. Use graphics for the right reasons, such as to

reinforce the message, to provide a road map to
the presentation, and to support assertions.

3. Select the right kind of graph to illustrate the

message.
Guidelines for Using Graphics for
a Leadership

4. Use integrity in selecting and designing all

graphics, making sure any graphs do not distort
the data

5. Keep all graphics simple but meaningful.

6. Use a title (placed at the top of the slide)

that capture the so what? of the slide so that
the audience sees immediately the message
the graph is communicating.
Guidelines for Using Graphics for a
Leadership
Create an original presentation
template or modify the ones
provided so that the presentation
design reflect the personality of
the presenter or that of the
presenters organization
Make the font size and any graphic
images large enough for the
audience to see, even from the back
of the room
Avoid overusing or misusing
animation.
Be careful with color perception
varies from person to person and
color meaning varies from culture to
culture.